ABSTRACT
This
study was conducted on the Impact of Management Style of Nagarta Radio on
Reporters and producers of Programmes in the station. Survey research method
was used for data collection, questionnaire was used as instrument for data
collection. From the finding, it was discovered that 63% of reporters and
producers of Nagarta radio agreed that the management of the station interferes
with their duties. It was also discovered that 67% of the reporters and
producers did not agreed that the management of the station encourages them to
enhance their productivity. The study concludes that the influence of management
of Nagarta radio has adverse effect on the way reporters and producers
discharge their duties.
TABLE OF CONTENTS
Title
page - - - - - - - - - i
Declaration - - - - - - - - - ii
Approval
page - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgement - - - - - - - v
Abstract - - - - - - - - - vi
Table
of contents - - - - - - - - vii
CHAPTER ONE
1.1 Introduction - - - - - - - 1
1.2 Statement
of the problem - - - - - 3
1.3 Aim
and Objectives of the study - - - - 3
1.4 Significance
of the study - - - - - 4
1.5 Research
questions - - - - - - 5
1.6 Scope
of the study - - - - - - 5
1.7 Theoretical
framework - - - - - - 5
1.8 Limitation
of the study - - - - - - 5
CHAPTER TWO
Literature
Review
2.1 Radio broadcasting in Nigeria - - - - 7
2.2 Emergency of private media in Nigeria - - - 9
2.3 Broadcasting management in Nigeria - - - 11
2.4 Qualities of Good managers - - - - - 15
2.5 Management Functions - - - - - - 19
2.6 Principles of management - - - - - 25
2.7 Modern theories of management - - - - 27
2.8 Organisational Structure of Nagarta Radio - - 31
CHAPTER
THREE
3.1 Research
Methodology - - - - - - 32
3.2 Survey - - - - - - - - 32
3.3 Types
of survey Research method - - - - 33
3.4 Research
Instrument - - - - - - 38
3.5 Questionnaire - - - - - - - 38
3.6 Types
of questionnaires - - - - - 39
3.7 Population
of the study - - - - - - 41
3.8 Sample
Size - - - - - - - 41
3.9 Sample
Techniques - - - - - - 42
3.10 Area
of the study - - - - - - - 42
3.11 Statistical
technique in data analysis - - - 43
CHAPTER FOUR
4.1
Introduction - - - - - - - 44
4.2
Data Presentation and analysis- - - - - 45
4.3
Answering research questions- - - - - 55
4.4
Discussion of findings - - - - - - 57
CHAPTER FIVE
5.1
Summary - - - - - - - - 59
5.2
Conclusion - - - - - - - - 62
5.3
Recommendations- - - - - - - 62
Bibliography
- - - - - - - - 64
Appendix - - - - - - - - - 48
CHAPTER ONE
1.1 INTRODUCTION
A determining factor for the selection of Management or
Leadership style of any media organisation is ownership and control. It is
therefore not surprising that the Management Styles of some media organisations
in Nigeria
differ from one another, depending on the ownership pattern of the respective
media organisations.
The Management Style of every media organisation
influences its operations; such management style determines the content and
focus of News and Programmes, as well as guide the conduct of personnel.
Nagarta Radio is a private Radio station established in
2004 with the mandate of keeping the public, particularly those in the Northern
part of Nigeria
informed about occurrences within and outside the country.
The News and programmes departments were parts of the five
departments that made up of the radio station, each of which has specified
duties and responsibilities.
The News section is responsible for the production of four
bulletins daily, both in English and Hausa languages. The bulletins were
produced at hours’ interval; 6am, 1pm, 3:30pm, and 6pm for English, while
6:30am, 12pm, 4:30pm and 8pm for the Hausa version of the News.
Reporters, translators and typists in this department
discharge their duties in line with the directives of an Editor who is more
like a representative the Management.
The programmes department is another unit that is
responsible for the production of all programmes with the exception of News and
Current Affairs Programmes. There are about sixty-six programmes currently
being produced and aired, most of which are handled by producers and presenters
in this department.
Programmes producers are duty bound to make the content of
their programmes to suit the test of the Head of programme, who is also like a
representative of the Management.
Even though it is privately owned, the freedom of
reporters and programmes producers in Nagarta Radio to decide the content and
context of News and Programmes is constraint by Management’s interference. The
Management dictates to this set of staff on what to do, and what to do not.
1.2
STATEMENT OF THE PROBLEM
The success or failure of any media organisation depends
on how vibrant, robust and articulated its Management is.
There is little or no research carried out about the
influence of Management Style in Private Media Organisation. This study
specifically examines the influence and impact of Nagarta Radio Management
Style on Reporters and Programmes Producers.
1.3 AIM AND OBJECTIVES
OF THE STUDY
The aim of this research is to examine the extent at which
the Management Style of Nagarta Radio influences the activities of reporters
and programmes producers and their output, with the following objectives:-
1.
o study the impact of
Management Style of Nagarta Radio on reporters and programmes producers
2.
To find out the
consequences of the Management Style on the operations of News and Programmes
Units in Nagarta Radio
3.
To find out the
effects of the Management Style on the output of reporters and programme
producers in Nagarta Radio
4.
To make appropriate
recommendations.
1.4
SIGNIFICANCE OF THE STUDY
This study will contribute to add to the
existing literatures in the area of Management of Radio Organisations.
It will also help the management team of
Nagarta Radio to choose the suitable Management approach that would help to
move the station forward.
1.5 RESEARCH QUESTIONS
1.
What is the impact of Management Style of
Nagarta Radio on reporters and progammes producers?
2.
What are the consequences of such Management
Style on the operations of News and Programmes Departments in the station?
3.
What are the effects of the Management Style
on the output of reporters and producers of programmes in Nagarta Radio?
1.6 SCOPE OF THE STUDY
This
study will be carried out on Nagarta Radio; therefore, all the respondents
would be drawn from the staff of the radio station.
1.7 THEORETICAL FRAMEWORK
There
are numerous Management or Leadership philosophies, but the most appropriate
one to explain or ascertain the impact of Management Style of Nagarta Radio on
reporters and programmes producers is Authoritarian or Autocratic leadership
style.
1.8 LIMITATION OF THE STUDY
The researcher faced the constraints of
later return of questionnaires and inadequate understanding of some questions
in it by some respondents during the research.
THE AUTHORITARIAN
APPROACH
Kurt Lewin (1939) in a simple term explained the
authoritarian theory of leadership, as a style used when leaders tell their
employees what they want ‘done’ and how they want it ‘accomplished’ without getting
the advice of their followers.
According to Kurt Lwewin, some Managers tend to think of
this style as a vehicle for yelling, using demeaning language, and leading by
threats and abusing their powers.
The authoritarian leadership approach is characterized by
leaders who make decision alone, demand strict compliance to their orders and
dictate each step taken; future steps were uncertain to a large degree. The
leader may not necessarily be hostile, but is aloof from participation in work
and commonly offers personal praise and criticism for the work done.
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