TABLE OF
CONTENTS
TITLE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTERONE
1.1
INTRODUCTION
1.2
STATEMENT
OF PROBLEM
1.3
SIGNIFICANT
OF THE STUDY
1.4
SCOPE
AND LIMITATION OF THE STUDY
1.5
DEFINITION
OF TERMS
CHAPTER TWO
2.0
HISTORICAL
BACKGROUND OF THE STUDY
2.1
LITERATURE
REVIEW
2.2
DEFINITION
OF BUSINESS
2.3
DEFINITION
OF BUSINESS ENVIRONMENT
2.4
HOW
BUSINESS CAN COPE WITH ENVIRONMENT CONSTRAINTS
2.5
TYPE
OF ENVIRONMENT
2.6
TYPE
OF BUSINESS
CHAPTER THREE
3.1
RESEARCH
METHODOLOGY
3.2
RESEARCH
DESIGN
3.3
RESEARCH
SAMPLIN TECHNIQUE
3.4
RESEARCH
INSTRUMENT
3.5
SOURCES
OF DATA COLLECTION
3.6
POPULATION
SAMPLE
3.7
SAMPLE
SIZE.
CHAPTER FOUR
4.1 DATA ANALYSIS AND PRESENTATION
CHAPTER FIVE
5.1
SUMMARY
5.2
RECOMMENDATION
5.3
CONCLUSION
5.4
REFERENCES
5.5
APPENDIX
CHAPTER ONE
1.1 INTRODUCTION
The
business becomes a social institution interrelation with other element of the
social environment that is religions. Economic, political, legal and cultural.
Today business operate in more environment that its predecessor. The early
environment which government presence was not much felt.
A
scientist and technologies grew new interest develop and new develop and new
institution emerge to project such interest.
With
technology, business becomes bigger and more remote from their customer, the
need for a countervailing power to business, led to the location of new
institution that is community activities consumer researches.
Business
is a lawfully organized activity one by the people for the satisfaction of
human wants and for which money is paid in a more general senses business could
mean a trade or commerce, which include the buying and selling of goods and
services. it should be noted that they are in the business for a definite
purpose. That is meeting people demand for monetary reward.
The
word business can also be interpreted as employment that is, the trade or
profession out of which and individual earns a living. Business may also be
defined as a commercial or industrial concern in which people have invested
money.
An
entrepreneurs reward for risking his depend in any business venture is profit,
but this is however, depend on his ability to organized and combine other
various factor of production at his disposal in the best proportion to attain
the best results.
The
concept of business was adequate in the early 19th century, before
the industrial and technology initiation and the consequent emergence of large
industrial revolution. The impact of business transcends the myopic economic
view business that becomes a social institution interacting with other element
of the social environment.
1.2 STATEMENT OF THE PROBLEM
For
every research work done, there is always a purpose for doing it, in this case
the writers purpose of carrying out this research stuffy in numerous.
Further
more the purpose of the research study is to investigate and practice of
advertising as an aid of business development with particular reference
international brewer’s plc ILESA. The study included the advertising objective
function, problem and prospects with relation to better coordination of
activities in attaining organization goals and objective.
In
addition, the study included is to examine and suggested the best possible way
which international brewers plc can improve on it to sale promotional devise
which are indispensable function. It is as a result of this that time as been
chosen so as to identify the problem provide solution to the problem of
advertisement.
1.3 SIGNIFCANT OF THE STUDY
There
is numerous advantages to be got from this study these findings will provide an
insight reason why majority of the present day organization engage in
advertising their products as a means of increasing their sales volume in the
organization.
Also,
this study will definitely create a better understanding for all sundry in the
business operation.
1.4 SCOPE AND LIMITATION OF THE STUDY
The
study of the research is to examine the business environment international
breweries plc. ILESA. It would also look at the general overview of business
environment as applicable in beer producing industry in Nigeria. With much
emphasis on the environment factors.
1.5 LIMITATION
OF THE STUDY
Due
to time and financial constraints, some vital information could not be easily
and timely collected. This has no small measure affected this research work out
believe is that this finding will motivate others in researching further into
other interesting topic. Other limitation to this research work is lack of text
book, lack of finance and in cooperative attitude of the respondents.
1.5 DEFINITION OF TERMS
MOTIVATION:
-Motivation can be defined as the process of influencing subordinate of
followers to work for a course desired by the leader.
BUSINESS
CAPITAL: - This is the amount invested in a venture.
FINANCE: - This
is defined generally as the art, science, or system of dealing in supplying
regulation or managing the money and credit of a nation. State private
enterprises.
COMPETITORS: -
This is a number of different manufacturers serving a large number of
customers, when no manufacturer can demand or offer a quality sufficiently
large of affect the market price.
SHARE HOLDER: -
this is the procession of share or stock in an organization.
CONSUMER
BEHAVIOUR: - This is a technique used to determine what satisfaction people
want out of life how they use products and service to achieve these
satisfaction, how they perceive items and various brand, what forms of
promotional activities will lead to successful marketing, and how to access the
effects of the activities.
POTENTIAL
DEMAND: - demand that can be expected to become effective at a future date
(e.g. when purchasing power is increased).
CHAPTER TWO
2.0 HISTORICAL
BACKGROUND
International
breweries plc was incorporated as a limited liability company on 21st
December 1997, however it did not commence until 8th Dec. 1978. The
factory was declared open on April 7th 1978 by COL PAUL TARFA the
then military administrative of OYO state.
The
company occupies about 15 kilometers along AKURE road., ILLESA international breweries plc. Product trophy
beer, may or beta malt . All these products have won various in Nigeria, Spain,
and Greece, for their quality.
Some
of objectives are: -
To
provide employment oppourtunities for IJESA sons and daughters
To
creates avenue for traders
Projecting
IJESA as achieve in business fields.
THERE ARE NINE DEPARTMENTS AS FOLLOWS
Administration
Marketing
Commercial
Technical
Research
methodology and development
Engineering
Finance
and
Corporate
affairs.
The
company belongs to the national union of food beverages and tobacco employees.
These are deports in AKURE, OSOGBO, IBADAN, ABUJA, ABEOKUTA, and ISEYIN
currently the staff strength is about 2000.
The
company become a public liability company on may 1994 the financial year runs
from 1st July to 30th November international breweries
plc ILESA whose establishment is the brainchild of Dr. Lawrence Omole is the
first large scale industry established in ijesha land.
Dr.
Lawrence Omole perceived the establishment of the industry not only as a
logical progression of his business and investment activities but also as a
further avenue for providing more employment oppourtunities for Ilesa sons and
daughters.
To
Dr. Lawrence Omole the availability and case of assembling raw materials play
the crucial role in the decision to establish the bewries monetary.
The
rawmaterials include mainly water, bottle, and contains locally obatainable and
mal, yeast hope and sugar which could be imported relatively easily.
Between
1970 and 1973 the company arranged attend loan financially for the project
which being based on the pound sterling fell through upon the unexpected
devaluation on the standing in August 1993. it was after this that Dr. Omole
initiated discussion with local financial organization with the hope of
financing the projects locally.
The
foundation of the facing complex was laid soon after the signing of the first
agreement in 1977 but work did not start in earnest in December 1978
simultaneously with the construction of the building, the necessary machine and
equipments were been installed. These comprised a water treatment plant, a
bottling beer, filtration and cooling machine, beer storage and formation
tanks, stream boiler plant, yeast cellar and malt accerstance and silo’s
plants.
The
beers was launched at Koko dome within the cocoa house complex at Ibadan on
December 1980 the beweries was formally declared open on Saturday April, 7 1978
under the chairmanship of his highness Oba late PETER AGUNLEJIKA 11, The OWA
OBOKUN of Ijesa land during the period of 1979. The company has since come out
with two more products largely from locally source material.
The
company commissioned the building of its own permanent administration office in
1980 work was complete in October 1984and it come into use as from December
1984 at the commencement of production in 1978, the industry depend on water
works located a few hundred meters away from the factory the work was only able
to supply about1000000 liters per day out of the company reimbursement of
1607500 liters per day. The short fall was made good by the use of 3 tankers
fetching raw materials from ERINJESA water has since been pipes from ESA-OD) reservoir
to the factory site, a distance of 22 kilometer away, about 4200000 liters per
day are now available to the company.
Among
others, the purpose of research and training are to improve the quality of the
company products and enhance their acceptance by the public, increase the
efficiency of the production and this make it more economic, improve the
quality of the raw materials input and
to find local substitude for imported raw materials. The company engages in
research and training on its own and at the same time sponsors its staff in
various training programmes both locally and outside the country.
The
quality control department in its own case is a separate entity they control
the quality of all th products and products of each department. It does this by
collecting small sample and tests is in his laboratory. The quality control
officer and his surbordinate.
The
whole factor department is the products the factory manager next to him is the
production manager whereas all the departmental managers are under the
production manager.
The
entire department take name after theair department that is we have commercial
manager, marketing manager respectively.
In
administration department these are the section that can be found there, they
are the security section, canteen section, maintenance section, personal and
administrators office e.t.c
In
the finance department we have the following department. Which are account
section, audit section, and wages section?
Lastly,
in the engineering section for the whole management.
The
general manager coordinates and direct the affairs of the industry he passes
instruction to the department managers and other section in the industry. The
general manager is in turn responsible to the board of directors. The policy
formulation and control of the organizational is turn jointly by the board of
directors and the management.
In
international beweries plc communication system the people in the management
hierarchy pass instruction to the surbodinate how the task the organization
should be carried out, where as the subordinate pass information to the top
management in of feed back ehich is the ypward communication system.
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