research work will be based on the effects of an effective advertising
programme on a company’s sale volume, a case study of Nigeria bottling Company
is the process of informing the target market level about the existence goods
and services and the process persuading them to buy or use the product or
service. It effects on the attainment of the required volumes of sales cannot
be underestimated: for the purpose of simplicity the whole project will consists
of five chapters as follows.
Chapter one will contain introduction,
historical background of the case, statement of the problem, objectives of the
study, significance of the study, scope of the study, limitations and
constraint, definition of some keys terms.
two of the project contains the literature view.
three of the project contains research methodology, research approaches,
sources of data, data collection, instruments, research population and sample
size, sampling procedure employed and method of data analysis.
four will highlight data presentation and analysis.
five will focus on summary of findings, conclusion, recommendation, references
TABLE OF CONTENTS
TITLE PAGE I
TABLE OF CONTENTS VIII
Historical background of the case study 2
of the Problems 4
and Objectives of the Study 5
of the Study 5
of the Study 6
and Constraints 6
of Terms 7
Review of Related Literature 8
of advertisement in Nigeria 9
of the advertisement 10
advertising agency 12
of advertisement 17
of Advertisement 17
impacts of advertisement on product and economy
problems of advertisement 19
of Data 21
collection instrument 22
Population and Sample Size 23
Procedure Employed 23
of Data Analysis 24
Presentation and Analysis 25
and Findings 30
5.3 Recommendations 32
Advertisement is an
important link between the manufacturer of a product and the consumer.
interestingly becoming in major industry in Nigeria and an indispensable
activity in our economy.
One of the important institutions
in our society is advertisement the important of advertisement should be viewed
from both marketing and a communication perspective, effective advertisement
its is persuasive it also inform consumer and there by justified it is economy
consumer learns of the existence of product and furthers they learn.
Advertisement therefore, is a buyer
guide for consumers or consumable and industrial product. It also provides
manufacturers with information about next material equipment and technology.
The market to be
presented to advertisement reduces distribution costs but simplifying the task
of personal selling or by replacing it entirely it encourages competition it
adds values to product by adding to time, place and possession utility. It
publicized the material and cultural incentive of an democratic free enterprise
society, and also help to motivate increase productive effort with both
management and labour, advertisement also stimulate.
Advertisement has not
only become and integral part of our social and economic system, but has also
grown over the years to assume remarkable proportion to both business
activities and a social phenomenon. It has affected not only business but also
the whole society creative advertisement is a field with a noticeable progress
with the industrial revolution of the 18 century. Time has also changed since
the both products and consumers have also change. There is a close
communication between the two parties in the buyers and sellers relationship
and there is greater choice in the marketing environment and this brings about
more aggressive competition.
Manufacturers on their
own part believe that advertisement is the only satisfactory method of ensuring
that their product gets to the consumers and they believes that it can be
successful only if it conforms to consumer wants. The important point is that
advertisement to all intents and purpose has to be studied.
1.1 HISTORICAL BACKGROUND OF NIGERIA BOTTLING COMPANY PLC,
The Nigeria bottling
company was incorporated in Nigeria in 2008 as a limited liability company
while it’s first plant commercial production in 2010 at Ilorin, Kwara state. In
2009 it self it’s plant of Ilorin, Kwara state with the product Coca-Cola
Nigeria market, this was the beginning of an existing story of growth and development
particularly during the last fifty two year, the sole volume of the Nigeria
bottling company increased tremendously from the unit 15 million create in 2011
to 895 million creates per day which has brought about development of good
number of sister company with all activities centered on the growth of the
Coca-Cola as a product of
Nigeria bottling plc can be traced to discover It’s formula by ralmecting
fairly 2010 in south American who named the product “coke” the product was test
marketed and fund to be likely accepted in 2011, it went public end was quoted
on the Nigeria stock exchange with 60% of it’s share held by the public and 40%
held the parent company world wide. The company held the fanta lemon, for the
bottling in Nigeria of all coca-cola range of soft drinks such as coke, fanta
orange, fanta lemon tones, fanta solid water, water fanta block, current sprite
crest baiter lemon limca gold spot, fanta pancaffie and Schweppes.
Nigeria bottling company
employ over 7000 Nigeria in all field of operation and quality control remains
the key word for which the success of the whole operation is determined the
data glass company lightly is a company of operation. The crowns seal the
bottle. The Benin plastic company make the plastic create for housing bottles.
The book ingredients are
carbon, water, sugar and critic is the secret of the company while sophistical
washing and filling machines have been installed in all. Plant with high level
standard of product is not different anywhere around the word.
1.2 STATEMENT OF THE PROBLEMS
One of the major problem
area of this study, is the problems of non-professionalism the establishment of
quack advertising agencies, infact a client who gets a poor service from such
agency is unlikely to consider the patronage of an advertisement agency in the
future, no matter its reputation. In summary advertizing industries in most
case lack qualified personnel’s who can deliver effectively as regards the
presentation of the company’s product to the consumer.
1.3 AIMS AND OBJECTIVES OF THE
This study also intends to achieve this
I. To examines the effect of
advertisement in the marketing of company’s products
ii. To evaluate the effect of
advertisement as a promotional strategy in creating awareness of company
product to customers
iii. To examine the significance
relationship between advertisement and profitability of the company
iv. To examines basic concept of
v. To examines the merit and demerit
1.4 SIGNIFICANCE OF THE STUDY
The business environment
of today is changing very fast. It is demand for a more competitive products for
consumers, turnover of its resources as well of setting vision for break
through performance in competitive environment.
The study will make
companies to be more aware of the advertising benefits at their disposal, if they
really want to excel.
More so, the study will
help the society to examines and appreciate the role and prospect of
advertisement rather than seeing it as a means of extortion and exploitation.
Finally, the study is
significant because the mass communication media will become more aware of the
fact that it brings to the society, something more than just advertisement.
1.5 SCOPE OF THE STUDY
The scope of the study
covers the effects of an effective advertizing programme in a company sales
volume in the scope will be restricted to Nigeria bottling company plc Ilorin.
1.6 LIMITATIONS AND CONSTRAINTS
encountered various predicaments which almost threatened the successful conduct
of this project works, the research work was constraint due to the following
In-adequate finance on
the part of the researchers almost threatened the success of the project.
Another major constraint
it the difficulties in obtaining the result information as the company
officials contacted for the information were not willing reveal the information
based on confidential nature of those information.
Another problem encounter
was due to time constraint.
However efforts were made to ensure
that the above limitations did not hinder effective completion and quality of
1.7 DEFINITION OF TERMS
Agency: an agent acts as
intermediary between buyers and seller taking no financial risk personally or
as a firm charging a commission for the service rendered.
It can be defined as any paid form of non- personal presentation and promotion of
ideals, good or services.
the act of planning a campaign by an organization for particular period of
time. And also the act of or a scheme for managing an affairs.
the personal stimulation of demand or a products/services business by planting
commercially significantly news about it in a published medium or mass media
house like radio, television or stage.
Marketing Strategy: A business approach to marketing its product/service express in broad
tennis which focus on the basis for developing a marketing plan.