BACKGROUND OF THE STUDY
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
SIGNIFICANCE OF THE STUDY
SCOPE OF THE STUDY
FUNCTIONS OF PUBLIC RELATIONS
OBJECTIVES OF PUBLIC RELATIONS
ASSOCIATION OF NIGERIA.
2.3 FEDERAL POLYTECHNIC UWANA EBONYI STATE
ADMINISTRATIVE / STRUCTURAL DESIGN OF AIFP
MERGER AND DEMERGER OF AIFP
RELEVANCE PUBLICS AND CONSTITUENCIES OF AIFP
PROMOTIONAL ACTIVITIES OF THE PUBLIC RELATION UNIT OF FEDERAL POLYTECHNIC UW.
ACHIEVEMENTS OF AIFP PUBLIC RELATIONS
2.9 PROBLEMS MILITATING AGAINST AIFP AND ITS
PUBLIC RELATIONS OFFICE.
DESIGN OF THE STUDY
POPULATION OF THE STUDY
DETERMINATION OF SAMPLE SIZE
SAMPLE SIZE FOR STAFF/MANAGEMENT
SAMPLE SIZE FOR STUDENTS
INSTRUMENT AND METHOD OF DATA COLLECTION
PRESENTATION AND ANALYSIS OF DATA
TEST OF HYPOTHESIS
SUMMARY OF FINDINGS,
RECOMMENDATIONS AND CONCLUSION
SUMMARY OF FINDINGS
APPENDIX 1: QUESTIONNAIRE FOR STAFF/MANAGEMENT
APPENDIX 2: QUESTIONNAIRES FOR STUDENTS
1.1 BACKGROUND OF THE STUDY
relations has become a potent marketing tool in modern business management in
recent times. Its influence is being felt on both big and small firms with the
influence of even greater expansion. It is important for management
organization including tertiary institutions to understand its potential and
(1984:212) defined public relations as the activities of co – operations,
union, government or other organisations in building and marketing sound and
productive relations with special public such as customers, relations employees
or stock holders and with public at large so as to adopt itself to its
environment and interpret itself to the society.
Houston (1995:200) noted that public relations is management functions which
evaluate public attitude, identifies policies and procedures of an individuals
or an organisations with the public interest and execute a programme of action
to earn public understanding and acceptance.
(2000:3 – 4) stated that public relations practice is a management philosophy
aimed at doing everything possible to create good relationship between one
organization and its publics.
Relations is aimed at making friends for the organization and building internal
and external good will on the reasonable assumption that these are strongly
needed for an organization to remain in business and make profit with the
increase in the activities of an organization. The need for an adequate
communication between the organization and those who in one way or the other
are affected by these activities of the organization becomes more imperative.
An organization while wanting to remain liable, need to have good relations
with its employees, consumers of its products and services, future investors,
stock – holders and infact that is the general public. As an organization
specialized in manufacturing to potential customers that is up to date, forward
looking concerned to produce and offer the best goods and services for the rice
it charges and make sure that its customers are really satisfied.
Ani (2001:287) noted that a company should deliberately plan and execute a
continuous public relations programme to develop a good relation between it and
that various publics, amongst sought with public relations.
the position of public relations in the country, Olakunori (1999:194) noted
that most officials occupying the public relations of various organizations in
the country today are not professionals; they generally have a fair knowledge
of what they are supposed to do.
polytechnic uwana ebonyi state (aifp)(AIFP) as an institution or organization
has the students, members of its staff, parents- teachers association, the
management, the host society, the state and the federal government, Nigerian
Universities commission (NUC) etc. as its relevant publics. This implies that
the activities performed by AIFP in one way or the other affect those
aforementioned various public. Therefore, in order to maintain its public
relations with those bodies, AIFP must at all time try to create a rapport and
understanding or goodwill with all those bodies. This it will do through proper
information circulation between itself and those various relevant publics to
it. This can be done by allowing the free flows of information, paying of
salaries as and when due to its staff, engaging in proper and standard academic
work, abiding by the rules and regulations of NUC in the performance of its
and producers of goods and service are now aware that public relations does not
only ensure good relations with the public but can strive towards profit making
through increased customers patronage. It is in the light of the importance
attached to public relations that the researcher seeks to appraise the
effectiveness of public relations in service industries in Federal polytechnic
uwana ebonyi state (aifp)(AIFP) as a case study.
1.2 STATEMENT OF THE PROBLEM
corporate image is usually regarded to be essentials for the existence of an
organization. The success or failure of a corporation depends on its
relationship with its publics, consumers, employees, stock-holders, government,
community, distributions, supplies and others. A favourable corporate image
create confidence in an organisations or institution.
been occupational troubles in tertiary institutions as become the order of the
day. But AIFP as always remained in sector despite the occasional occurrence of
these ugly incidents. The questions that called for answer are:-
Why has this problem of internal wrangle in our tertiary
Why has AIFP not witness the
major break down of law and order despite the increase in school fees?
Why has AIFP been able to
maintained peace despites the facts that there are some polities that do not go
down well with the staff, lecturers and the students of the institute?
To what extent has public relations contributed in
maintenance of peace and harmony in the institutions these and many more are
the central task of this research work.
1.3 OBJECTIVES OF THE STUDY
To give focus to the study the following objectives are
1. To find out the level of attention given to
the publics in Federal polytechnic uwana ebonyi state (aifp)(AIFP).
2. To find out whether the institution have
good relationship with the press.
3. To examine the level of students,
lecturers, staff and management relations in AIFP.
4. To know how public relations help in
improving communication between people and the organization.
5. To recommend solution to problems on public
6. To determined the impact of public
relations on consumers (students) patronage
To appraise the public relations activities
of Federal polytechnic uwana ebonyi state (aifp)(AIFP).
1.4 RESEARCH HYPOTHESIS
activities of AIFP
Ho: Public Relations activities of AIFP does not
lead to increase the awareness of their services
Hi: These lead to
increase the awareness of their services.
Relations activities of AIFP does not give
attention to the student of
H2: Public Relations activities of AIFP gives
attention to the student of the institution.
Ho: Public Relation activities of AIFP does not
lead to increase (students) patronage.
H3: Public Relation activities of AIFP lead to
increase (students) (students) patronage.
1.5 SIGNIFICANCE OF THE STUDY
outstanding hope of this study is that, its finding will be of immense benefit
to students, lecturers and staff of management of tertiary institutions. These
will help to minimize conflicts in this institutions.
also gives an insight into the problem and practice of public relations in
Nigeria Institutions of higher learning. This study by its objectives will not
only assess the effectiveness of classified public relations, but all its
application and uses generally. Therefore, when successfully carried out and
documented, this study will serve as a source of relevant information to many
institutions and organisations on ways of using public relations.
relations practioners have been deprived of excellent performance in the
operations because of scanty and insufficient data and adequate literature
availability in this area.
when successfully completed and adequately supervised will be an addition to
the essentials literature needed in public relations. Practitioners and
consultants will therefore use it extensively for reference.
Based on forgoing, it
becomes indisputable that the need for this study is worthwhile.
1.6 SCOPE OF THE STUDY
covers public Relations activities in service industries and it will equally
cover an over view of public relations in service industries. The role of public relations activities in
improving the image of service industries especially tertiary institutions. Due
to limited time and other constraints, emphases was placed on Federal
polytechnic uwana ebonyi state (aifp)(AIFP).
Despite the fact that Enugu State University is the only institution use
as a case study, but the researcher believes that whatever happens to Federal
polytechnic uwana ebonyi state (aifp)(AIFP) will equally apply to other
institutions in the state.
1.7 DEFINITION OF
This are some terms used in this research work
Enugu state university of science and technology
Nigerian Universities commission
(ESBS): Enugu State Broadcasting service
Institute of Management and Technology
RELATIONS: this is the activities of cooperation, union,
government or other organization in building and marketing sound and productive
with the public.
INDUSTRIES: this is an
industry made up of companies that primary earn revenue through providing
intangible product and services.
PUBLICS: These are people employed by a firm or member of an
PUBLICS: these are people and organization that are client doing
business with a firm or agency.
Community relations: this is the various methods
companies use to establish and maintain a mutual relationship with the public