POPCORN PRODUCTION BUSINESS PLAN

Business Name: Crispy Delight Popcorn Ventures
Business Location: Alimosho LGA, Lagos State
Business Type: Food Processing & Sales (Ready-to-Eat Snacks)
Ownership Structure: Sole Proprietorship
Business Model: B2C (retail kiosks), B2B (bulk supply to stores/cinemas), and online orders

TABLE OF CONTENTS

1.0      Executive Summary

2.0    Business Description

2.1    Company Overview

2.2    Mission Statement

2.3    Vision Statement

2.4    Objectives

3.0    Industry and Market Analysis

3.1    Industry Overview

3.2    Target Market Segments

3.3    Competitive Landscape

3.4    Unique Selling Proposition (USP)

4.0    Products and Services

4.1    Core Product Lines

4.2    Customization Services

4.3    Delivery and Logistics

5.0    Marketing Strategy

5.1    Brand Positioning

5.2    Pricing Strategy

5.3    Promotion and Advertising

5.4    Distribution Strategy

5.5    Branding and Packaging

6.0    Operational Plan

6.1    Location and Facilities

6.2    Equipment Required

6.3    Production Process

6.4    Staffing Requirements

7.0    Management and Organization

7.1    Ownership Structure

7.2    Management Team

7.3    External Advisors

8.0    Financial Plan

8.1    Startup Capital Requirement

8.2    Revenue Projections (Year 1)

8.3    Yearly Financial Projection (Year 1)

9.0    Risk Analysis

9.1    SWOT Analysis

9.2    Risk Mitigation Strategies

10.    Expansion Strategy

Conclusion

1. Executive Summary

Crispy Delight Popcorn Ventures is a start-up focused on producing and distributing high-quality, flavorful, and hygienically packed popcorn products across Lagos State. The business will operate from a mid-sized production facility in Alimosho, with multiple sales outlets and a strong presence at high-traffic areas such as malls, schools, cinema halls, and bus terminals. Our vision is to become a household name in Nigeria’s snack industry by offering a range of flavored popcorn options using locally sourced maize and high-quality ingredients.

The popcorn market in Nigeria is growing rapidly, fueled by increasing urbanization, snacking culture, and demand for affordable treats. With a startup capital of ₦7.5 million, Crispy Delight will acquire industrial popcorn machines, packaging materials, brand design, and marketing. We aim to break even within the first 18 months and achieve full profitability in the second year.

2. Business Description

2.1 Company Overview

Crispy Delight Popcorn Ventures will be engaged in:

• Popcorn production (buttered, caramel, cheesy, spicy, and plain)
• Packaging for retail and wholesale
• Custom popcorn supply for events (birthday parties, movie nights, school parties)
• Kiosk and online sales

2.2 Mission Statement

“To delight every customer with crunchy, tasty, and hygienic popcorn snacks that are affordable and memorable.”

2.3 Vision Statement

“To become the leading popcorn brand in Nigeria through quality, innovation, and affordability.”

2.4 Objectives

• Achieve production capacity of 150kg/day by Year 1 end
• Operate 5 sales kiosks across Lagos within 18 months
• Develop partnerships with 20+ supermarkets, cinemas, and event planners by Year 2
• Launch online ordering platform with delivery across Lagos

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