ORGANIZATIONAL DEVELOPMENT TECHNIQUES AND THE EFFECTIVENESS OF MANUFACTURING FIRMS IN NIGERIA

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ABSTRACT


The study investigated organizational development techniques and the effectiveness of manufacturing firms in Nigeria. The study was conducted to investigate the relationship between quality circle and productivity; quality circle and profitability; sensitivity training and productivity; sensitivity training and profitability; team building and productivity; team building and profitability; quality of work life (QWL) and productivity; quality of work life (QWL) and profitability. The researcher employed the survey research design in the study. A structured Likert Scale questionnaire was the major instrument for data collection. The study employed descriptive statistics of percentages, mean and standard deviation for analysis of data obtained by way of questionnaire administration. Testing of hypotheses was committed to correlation analysis. The analysis was done with SPSS software. The findings showed that there was a positive relationship between quality circle and productivity; quality circle positively enhanced profitability; sensitivity training positively beefed productivity; sensitivity training positively influenced profitability; team building positively boosted productivity; team building positively enhanced profitability; quality of work life (QWL) positively affected productivity; and quality of work life (QWL) significantly improved profitability. The researcher concluded that organizational development techniques improved the indices of effectiveness of manufacturing firms in Nigeria. It was recommended that management of manufacturing firms should improve the standard of quality circles in the enterprises with a view to consistently improving output quality, output quantity and capacity utilization in the organizations. The study suggests among others that future researchers should work on effect of sensitivity training on customer retention in insurance firms in South-South Nigeria.






TABLE OF CONTENTS


Title page                                                                                                                                i

Declaration                                                                                                                             ii

Certification                                                                                                                            iii

Dedication                                                                                                                               iv

Acknowledgements                                                                                                                v

Table of Contents                                                                                                                   vi

List of Tables                                                                                                                          ix

List of Figures                                                                                                                         x

Abstract                                                                                                                                   xi

 

CHAPTER 1: INTRODUCTION

1.1  Background of the Study                                                                                            1

1.2  Statement of the Problem                                                                                           4

1.3  Objectives of the Study                                                                                              5

1.4  Research Questions                                                                                                    5

1.5  Research Hypotheses                                                                                                  6

1.6  Significance of the Study                                                                                           6

1.7  Scope of the Study                                                                                                      7

1.8  Limitations of the Study                                                                                             8

1.9  Profile of the Organisations under Study                                                                   10

1.10  Operational Definition of Terms                                                                                         15

CHAPTER 2: REVIEW OF RELATED LITERATURE

2.1 Conceptual Framework                                                                                                    17

2.1.1 Organizational development                                                                                          21

2.1.2 History of organizational development                                                                         22

2.1.3 Key concepts of organizational development theory                                                    24

2.1.4 Quality circle as organizational development technique                                              31

2.1.5 Sensitivity training                                                                                                        32

2.1.6 Team building                                                                                                                39

2.1.7 Quality of work life                                                                                                       46

2.1.8 Productivity                                                                                                                   64

2.1.9 Profitability                                                                                                                    67

2.2 Theoretical Framework                                                                                                    69

2.2.1 John Adair team performance theory (1934)                                                                70

2.2.2 Mary Parker Follett participating theory of management                                             71

2.2.3 Social learning theory of Albert Bandura (1977)                                                          76

2.2.4 Victor Vroom’s expectancy theory (1964)                                                                    81

2.3 Empirical Review                                                                                                                         67

2.4 Gap in Literature                                                                                                              71

2.5 Summary of the Reviewed Related Literature                                                                 72

CHAPTER 3: METHODOLOGY

3.1 Research Design                                                                                                               73

3.2 Sources of Data                                                                                                                 73

3.2.1 Primary sources                                                                                                             73

3.2.2 Secondary sources                                                                                                         74

3.3 Population of the Study                                                                                                    74

3.4  Sample Size Determination                                                                                        74

3.4.1 Computation of the sample size proportion                                                                  76

3.5 Sampling Technique                                                                                                         77

3.6 Description of the Research Instrument                                                                           77

3.7 Validity of the Instrument                                                                                                77

3.8 Reliability of the Instrument                                                                                             78

3.9 Methods of Data Analysis                                                                                                78

CHAPTER 4: DATA PRESENTATION AND ANALYSIS

4.1       Data Presentation                                                                                                        80

4.1.1    Return rate of questionnaire                                                                                       83

4.2       Data Analysis                                                                                                              86

4.2.1    The relationship between quality circle and productivity                                         108

4.2.2    The relationship between quality circle and profitability                                          111

4.2.3    The relationship between sensitivity training and productivity                                     115

4.2.4    The relationship between sensitivity training and profitability                                   119

4.2.5    The relationship between team building and productivity                                         122

4.2.6    The relationship between team building and profitability                                         125

4.2.7    The relationship between quality of work life and productivity                              129

4.2.8    The relationship between quality of work life and profitability                               132

4.3       Test of Hypotheses                                                                                                     107

4.4       Discussion of Findings                                                                                               113

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1       Summary of Findings                                                                                                 117

5.2       Conclusion                                                                                                                  118

5.3       Recommendations                                                                                                      118

5.4       Contribution to Knowledge                                                                                        119

5.5       Suggestions for Further Studies                                                                                 119

References                                                                                                                  121

Appendices                                                                                                                 152

 

 

 

 

 

 

 

 

 

LIST OF TABLES

                                                                                                                                                                                                                                  Pages

3.3.1 Characteristics of the study population

3.4.2 Selected manufacturing firms for the study (and the proportion size considered)

4.1 Questionnaire return rate distribution

4.2 Gender distribution

4.3 Age distribution

4.4 Level of education

4.5 Respondent’s marital status

4.6 Working experience

4.2.1A Correlation result on the relationship between quality circle and productivity

4.2.1B Respondents’ responses on quality circle and productivity in their

respective organizations

4.2.2A Correlation result on the relationship between quality circle and profitability

4.2.2B Respondents’ responses on quality circle and profitability

4.2.3A Correlation result on the relationship between sensitivity training and productivity

4.2.3B Respondents’ responses on sensitivity training and productivity in their

respective organizations

4.2.4A Correlation result on the relationship between sensitivity training and profitability

4.2.4B Respondents’ responses on sensitivity training and profitability in their

respective organizations

4.2.5A Correlation result on the relationship between team building and firm’s productivity

4.2.5B Respondents’ responses on team building and productivity in their

respective organizations

4.2.6A Correlation between team building and profitability

4.2.6B Respondents’ responses on team building and profitability in their

respective organizations

4.2.7A Correlation result on the relationship between quality of work life and

firm’s productivity

4.2.7B Respondents’ responses on quality of work life and productivity in their

respective organizations

 

 




 

LIST OF FIGURES

                                                                                                                                                                                                                                          Pages

2.1       Conceptual model of organizational development techniques                                    19

2.2       Basic expectancy model                                                                                             83

4.2       Gender distribution                                                                                                   104

4.3       Age distribution                                                                                                        105

4.4       Respondents’ educational level                                                                                106

4.5       Respondents’ marital status                                                                                      107

4.6       Respondents’ level of work experience                                                                   108

 

 

 

 

 

 


 

CHAPTER 1

INTRODUCTION

1.1 BACKGROUND OF THE STUDY           

In every fiercely competitive business environment like ours in Nigeria, every enterprise tends to be very conscious of its corporate outcomes. Various strategies are often employed to achieve quality and sound outcomes. One of the strategies that may be adopted by businesses in the manufacturing sector to boost their corporate outcomes is organizational development strategies. Organizational development can be defined as an objective-based methodology used to initiate a change of systems in an entity. It is achieved through a shift in communication processes or their supporting architecture (Corporate Finance Institute, 2015). It is the theory and practice of planned systematic change in the attitudes, beliefs, and values of the employees through creation and reinforcement of long-term training programme in order that organisations may adapt better to the fast changing external environment of new market regulations and technologies (Business Dictionary).

The key distinctive feature of an organizational development perspective is taking a holistic focus; paying attention to how what is done in one part of the organization impacts on another. As more and more practitioners and clients are paying attention to the value that organizational development can add to their organizations, it is apparent that they build their capacity and confidence in taking organizational development perspective and developing organizational development expertise (Sila and Olly, 2012).

Organizational development emphasizes culture and processes; it encourages heartfelt collaboration between managers and employees and members managing culture and processes; and it is characterized by accomplishment of tasks; focuses on both human and social sides; involves participation and it focuses on total system change. Ellen and Yermer (2011) maintain that there are seven characteristics of organizational development viz: humanistic values, systems orientation, experimental learning, problem solving, contingency orientation, change agent and levels of interventions.

There are various organizational development strategies. They include both human process techniques and structural techniques. This study concentrates on human process techniques. There are many human process techniques but this work will concentrate on only four of them because the researcher cannot handle all of them in one single work. The human process techniques that will be handled in this work include: Quality Circles, sensitivity training, team building, and quality of work life. These four techniques will be used in this work because the researcher observed a lot of research gaps in this area. For instance, Jyothibabu, Bibhuti and Ayesha (2011) studied organizational learning and performance - an empirical study while Newton, Penny, and Richard (2015) investigated organizational development techniques: their impact on change. Ugwu (2012) worked on Management by Objective (MBO) etc. as an instrument for organizational performance: A case study of First Bank, Plc, Enugu Main Branch, while Tinuke (2013) did an evaluation of the perceptions and experiences of Quality of Work Life (QWL) in Nigeria. This shows a knowledge gap. A quality circle is a participatory management technique that enlists the help of employees in solving problems related to their own jobs. Circles are formed of employees working together in an operation who meet at intervals to discuss problems of quality and to devise solutions for improvements. Quality circles have an autonomous character, are usually small, and are led by a supervisor or a senior worker. Employees who participate in quality circles usually receive training in formal problem-solving methods – such as brain-storming, pareto analysis, and cause-and-effect diagrams, and they are encouraged to apply these methods either to specific or general company problems. After completing an analysis, they often present their findings to management and then handle implementation of approved solutions (Sila and Olly, 2012).

Sensitivity training may be another version of organizational development strategies essential for corporate outcomes in manufacturing firms. Also known as laboratory training, here, the employees in groups are asked to interact. The aim of sensitivity training is to help people understand each other and gain insight so that they feel free and become fearless. The different groups of employees are allowed to mix up with each other and communicate freely and build up interpersonal relationship. Sensitivity training is a group experience designed to provide maximum possible opportunity for the individuals to expose their behavior, give and receive feedback, experiment with new behavior and develop awareness of self and of others. The employees through this techniques know others feeling and behavior and the impact of their behavior on others. It builds up openness, improves listening skills, tolerate individual differences and the art of resolving conflicts. It helps in reducing interpersonal conflicts in the organization (Sila and Olly, 2012).

Indeed, quality of work life has remained one of the key organizational development techniques recognized in Management literature. Chella and Liou (2013) quoted the American Society of Training and Development as defining quality of work life as a process of work organizations which enable its members at all levels to actively participate in shaping the organization’s environment, methods and outcomes. This value based process is aimed towards meeting the twin goal of enhanced effectiveness of organizations and improved quality of life at work for employees’. QWL is therefore based on a general approach and an organizational approach. The general approach includes all those factors affecting the physical, social, economic, psychological and cultural wellbeing of workers, while the organizational approach refers to the redesign and operation of organization in accordance with the value of democratic society.

Another organizational development technique to be emphasized in this study is team building. Team building according to Demir and Eubanks (2012) is the ability to identify and motivate individual employees to form a team that stays together, works together and achieves together. There are various reasons for team building and according to Herdez and Mann (2009), they include communication and working better together, collaboration and the fostering of innovation and creativity; celebration, team spirit, fun, and motivation; competition and bragging rights; teamwork and boosting team performance and networking, socializing and getting to know each other better.

However, Organizational development techniques may influence the effectiveness of manufacturing organizations. Corporate effectiveness as used in this study is the use of such organizational development strategies like quality circles, sensitivity training, team building and Quality of Work Life to boost productivity and profitability of manufacturing firms in South Eastern Nigeria. Productivity is the ratio of inputs to the quality and quantity of outputs while profitability is the positive difference between income and expenditure. It is in the light of the foregoing that this study on organizational development techniques and the effectiveness of manufacturing firms in South East Nigeria is conducted to investigate how organizational management uses these essential Organisational Development (OD) strategies to boost key indicators of corporate effectiveness with a view to achieving zero tolerance for corporate collapse in the face of fierce business competitions in Nigeria.


1.2 STATEMENT OF THE PROBLEM

Many organizations are currently perceived to have been passing through difficult times in their organizational development efforts in Nigeria. The researcher has observed that in many manufacturing enterprises in South Eastern Nigeria, Management has poor knowledge of quality circle as an organizational development strategy, neither is such practiced in such organizations. The situation is compounded when sensitivity training is relegated to the background. It becomes a serious threat to the productivity and profitability indicators of manufacturing outfits. It has indeed been noticed that some organizations have no value for team building and quality of work life among their employees. All these are capable of dragging corporate outcomes to the mud.

The researcher has also observed a great research gap on the link between organizational development strategies and corporate effectiveness in Nigeria. The empirical studies accessed by the researcher in the area of organizational development did not show how quality circles influenced productivity and profitability in manufacturing firms in South Eastern Nigeria. The studies did not show how sensitivity training, team building and Quality of Work life (QWL) influenced productivity and profitability in manufacturing firms in the South Eastern geo-political zone. None of the previous studies assessed by the researcher handled the relationships this present study seeks to examine. Based on the foregoing, the researcher faced the major problem of investigating organizational development techniques and the effectiveness of manufacturing firms in South Eastern Nigeria.


1.3 OBJECTIVES OF THE STUDY

The major purpose of this study was to assess organizational development techniques and the effectiveness of manufacturing firms in South Eastern Nigeria. The specific objectives were to:

i.               investigate the relationship between quality circle and productivity.

ii.              identify the relationship between quality circle and profitability.

iii.            determine the relationship between sensitivity training and productivity.

iv.            establish the relationship between  sensitivity training and profitability.

v.              examine how team building affects productivity.

vi.            evaluate how team building affects profitability.

vii.           ascertain the relationship between quality of work life and productivity.

viii.         assess the relationship between quality of work life and profitability.


1.4       RESEARCH QUESTIONS

The following research questions were developed to guide the study:

i.          What is the relationship between quality circle and productivity?

ii.         What is the relationship between quality circle and profitability?

iii.        What is the relationship between sensitivity training and productivity?

iv.        How does sensitivity training affect profitability?

v.         What is the relationship between team building and productivity?

vi.        How does team building affect profitability?

vii.       How does quality of work life affect productivity?

viii.      What is the relationship between quality of work life and profitability?


1.5       RESEARCH HYPOTHESES

Based on the research questions, the researcher developed the following hypotheses:

H01:     There is no significant relationship between quality circle and productivity.

H02:     There is no significant relationship between quality circle and profitability.

H03:     There is no significant relationship between sensitivity training and productivity.

H04:     Sensitivity training does not significantly affect profitability.

H05:     Team building does not significantly affect productivity.

H06:     There is no significant relationship between team building and profitability.

H07:     There is no significant relationship between quality of work life and productivity.

H08:     There is no significant relationship between quality of work life and profitability.


1.6 SIGNIFICANCE OF THE STUDY

A study of this nature will no doubt be useful to various individuals and corporate persons in and outside the manufacturing sector.

1.              Workers: Workers in Nigerian organizations will learn how important it is to support their managers in their efforts to develop their organizations.

2.              Future researchers: Future researchers will benefit extensively in the review of related literatures and in the methodology.

3.              Top government officials: Top government officials will be exposed to the relevance of team building to the success of political endeavours.

4.              Potential entrepreneurs: Potential entrepreneurs will be better equipped to manage their businesses hence they will appreciate the sensitivity training approaches and need for quality of work life and team building in the running of business affairs.

5.              Managers: Managers of various enterprises will use this work to understand the intricacies of sensitivity training, team building and quality of work life with a view to enhancing corporate effectiveness.

6.              Entrepreneurs: Entrepreneurs will be encouraged to always look out for those organizational development techniques that may improve market share, employee commitment and customer retention.

7.              Management consultants: Management consultants will be better informed and as such better positioned to solve the problems of their clients especially those challenges that border on organizational development and enterprise effectiveness.

1.7     SCOPE OF THE STUDY

1.              Content Scope: For the content scope, the researcher examined the relationship between quality circle and productivity; quality circle and profitability; sensitivity training and productivity; sensitivity training and profitability; team building and productivity; team building and profitability; quality of work life and productivity; quality of work life and profitability.  

2.              Unit Scope: The unit scope is composed of all the functional units in the study firms like Production, Accounting and Finance, Marketing, Human Resources and even Top Management. These units are the most relevant to the study given the nature of the research questions.

3.              Geographical Scope: The researcher concentrated on the following enterprises in the brewery sub-sector of the Nigerian manufacturing industry: International Breweries Plc, Onitsha, Anambra State; Nigerian Bottling Company Plc, Owerri, Imo State; Nigerian Breweries Plc, Enugu, Enugu State and Guinness Nigeria Plc, Aba, Abia State. The geographical scope therefore consists of Onitsha, Owerri, Enugu and Aba.

1.8        LIMITATIONS OF THE STUDY

A number of constraints were      encountered by the researcher in the course of conducting this study. The researcher faced various challenges in the following aspects:

1.              Respondents’ attitude: Some of the supposed respondents became so difficult in terms of accepting to fill the questionnaire. Some of the questionnaire copies administered to the respondents were not returned. Few of those that were returned were not properly filled according to the instructions on the questionnaire. The researcher however exercised patience with the respondents while consistently reassuring them that any information they would reveal to the researcher would be used solely for academic purposes. This helped to change the mindset of the respondents and they really became committed to the filling of the instrument.

2.              Coronavirus Pandemic (Covid 19): The coronavirus pandemic which ravaged the whole world raised its ugly head against this study. Industries, including the study firms, limited movement of visitors to their business environment. This adversely affected timely administration and collection of the questionnaire copies. Government at various levels banned libraries and academic institutions from operating and such posed untold difficulties to the smooth and progressive conduct of the research. The researcher however exercised patience with the situation and when the dreaded pandemic subsided reasonably, normal social activities commenced including academic activities. Hence, the researcher was able to continue with her research.

3.              Funding: The earlier budget made by the researcher for the smooth conduct of the study overrun. Events in the uncontrollable economic environment as the US dollar continued exchanging with the naira at fluctuating rates; very unfavorable to the Nigerian currency. This increased the costs of the research materials like laptops, papers and data analysis tools. The researcher however adjusted her research budget, borrowed when necessary and forged ahead with the study.

4.              Literature materials: It was very difficult for the researcher to lay her hands on certain critical literature materials at the time those materials were most needed. Most of the physical libraries visited did not contain those materials. The researcher had to acquire sophisticated gadgets to access essential empirical review online.

5.              Methodological: It was difficult to get an analyst who would understand the content of the questionnaire in relation to the research questions and hypothesis. The researcher however intensified effort in the search for a competent and specialized analyst in the area of Business Management. As such, the researcher was able to overcome that constraint.

6.              Editorial challenges: It was quite difficult to get a typist who knows her onions in computer operations as it relates to typing. It was after over three consecutive attempts that the researcher was able to come in contact with a prudent typist who helped to reduce drastically, editorial challenges in the work.

 

1.8  PROFILE OF THE ORGANIZATIONS UNDER STUDY

1.         Nigerian Breweries Plc

Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria.  It serves the Nigerian market and exports to other parts of West Africa. Incorporated in 1946, its first bottle of beer, STAR Lager, rolled off the bottling lines of its Lagos brewery in June, 1949. Other breweries were subsequently commissioned by the company, including Aba Brewery in 1982. In September 1993, the company acquired its fifth brewery, sited at Ameke in Enugu. Ama Brewery began brewing on the 22nd March, 2003 and at 3 million hectoliters is the largest brewery in Nigeria. Operations at Enugu brewery were discontinued in 2004, while the company acquired a malting plant in Aba in 2008.

In October 2011, Nigerian Breweries acquired majority equity interests in Sona Systems Associates Business Management Limited, (Sona Systems) and Life Breweries Limited from Heineken N.V. This followed Heineken’s acquisition of controlling interests in five breweries in Nigeria from Sona Groups in January, 2011. Sona systems’ two breweries in Ota and Kaduna, and Life Breweries in Onitsha have now become part of Nigerian Breweries Plc, together with the three brands: Goldberg lager, Malta Gold and Life Continental lager.

On December 31st 2014, Nigerian Breweries Plc completed the merger with Consolidated Breweries Plc which added the three breweries in Ijebu-ode, Awo-Omama and Makurdi to the company and also with brands 33 Export Lager, Williams Dark Ale, Turbo King Stout, More Lager, Breezer, Himalt and Maltex (the first Nigerian malt drink).

In November 2015, Nigerian Breweries launched the international brand Strongbow cider which makes it the first in Nigeria to produce and bottle the cider category beverage. Nigerian Breweries Plc now has ten operational breweries from which its products are distributed to all parts of Nigeria, in addition to the malting plants in Aba and Kaduna. Nigerian Breweries also supported operations in Champion Breweries Plc, Uyo.

Products

The company has a portfolio of high quality brands including:

-                Star Lager (launched in 1949) Pale Lager

-                Gulder Lager Beer (1970) Pale lager

-                Legend Extra Stout (1992) 7.5% ABV Extra Stout.

-                Heineken Lager (June 1998) Premium Lager

-                Goldberg lager (October, 2011)

-                Life Continental Lager (October, 2011)

-                Star Lite Lager (Feb. 2014) Pale lager

-                Ace Passion Apple Spark (Dec., 2014)

-                33 Export Lager (Jan., 2015)

-                Williams Dark Ale (Jan., 2015)

-                Turbo King Stout (Jan., 2015)

-                More Lager (Jan., 2015)

-                Breezer (Jan., 2015), in three varieties of fruit-flavoured bacardi drink.

-                Ace Roots (April 2016)

-                Star Radler (July, 2015)

-                Ace Rhythm (Sept, 2015)

-                Star Triple X (Sept., 2015)

-                Strongbow Cider (Nov. 2015)

Alcohol-Free Drinks

-                Maltina (1976), in three varieties namely Maltina Classic, Maltina Strawberry, and Maltina Pineapple; Maltina Sip-it (2005), in Tetrapak;

-                Amstel Malta (1994)

-                Fayrouz, in pear, pineapple and exotic flavor (2006)

-                Climax Energy drink

-                Malta Gold (October, 2011)

-                Himalt (Jan,2015)

-                Maltex (Jan., 2015).

Most of the products are packed in reputable bottles and all products are now available in cans. Fayrouz, Maltina and Amstel Malta are also produced in P.E.T Bottles. The company’s lead offices are located in Lagos.

2.         Nigerian Bottling Company Plc

The Nigerian Bottling Company (NBC) was incorporated in November 1951 as a subsidiary of the A.G Leventis Group with the Franchise to bottle and sell products of The Coca-Cola Company in Nigeria. Two years later in 1953, the production of Coca-Cola began at a bottling facility in Ebute-Metta, Lagos State. In the same year, the company opened its first bottling plant in Apapa. In 1960, the year of Nigeria’s independence, NBC exceeded the one million cases a year mark.

Nigerian Bottling Company (NBC), in 1961, commissioned its second bottling facility at Ibadan, Oyo State and rapidly expanded its operation over the next couple of years which today stands at 13 facilities and 64 depots across the country. In 1972, Nigerian Bottling Company (NBC) became a publicly quoted company and listed its shares on the Nigerian Stock Exchange. NBC acquired the Eva Premium water and Schweppes brand in 1991. In 2000, NBC became a member of the newly formed Coca-Cola Hellenic Bottling Company S.A (an anchor bottling group with operations in over 28 countries worldwide). The first ultramodern fully automated NBC plant was commissioned in Benin in 2001.

Nigerian Bottling Company (NBC) launched the Five Alive Juice brand in 2003; PET packaging for its Sparkling Soft Drinks category in 2004; and 33cl Can in 2007. In 2008, NBC introduced the more environmentally friendly ‘Ultra’ glass packaging for its Returnable Glass Bottle product segments. In October 2011, NBC was awarded the Social Enterprise Reporting Awards (SERAs) for the ‘Best Company in Environment’ for its PET recycling project jointly implemented with Coca-Cola as well as for the ‘Most Socially Responsible Company in Nigeria’. In November 2011, NBC became the first company in Nigeria to receive the food safety system (FSSC 22000) certification.

In April 2013, Coca-Cola HBC AG was listed on the premium segment of the London Stock Exchange and Coca-Cola was also voted winner in the Non-alcoholic beverage category at the maiden Nigerian Consumer Awards (NiCA). In January 2013, Coca-cola was adjudged winner of the product excellence award in the Non-Alcoholic Beverage Category, at the Maiden Nigerian Consumer Awards (NiCA) ceremony held in Abuja.

In 2014, Coca-Cola HBC AG was named the industry leader amongst beverage companies in the 2014 Dow Jones Sustainability Indices (DJSI) and also received an “A” rating from the carbon disclosure project. In 2015, NBC was recognized by the Lagos State Government as a Category ‘A’ sponsor of the ‘Support our Schools’ initiative with the LASG CSR Award. The company also won the award in 2010, 2012, 2013 and 2014.

More product of the firm will include; Coca-Cola Regular, Zero Coke, Fanta Orange, Zero Fanta, Sprite Regular, Zero Sprite.

3.         International Breweries Plc

International Breweries Plc is a Nigeria-based company engaged in brewing, packaging and marketing of beer, alcoholic flavoured/non-alcoholic beverages and soft drinks. The company operates through Nigeria segment. It began production in December 1978 with an installed capacity of 200,000 hectoliter per annum; this increased to 500,000 hl/a in December 1982.

On 26 April, 1994, International Breweries Plc became a public limited liability company and listed on the Nigerian Stock Exchange.

IB Plc has a technical services agreement with Brauhaase International Management GMBH, a subsidiary of Warsteiner Group of Germany, which owned 72.03% equity.

On 1 January 2012, SABMiller took operational management control of International Breweries from BGI Castel.

The company was founded by Lawrence Omole. It is involved in brewing of beer and non-alcoholic malt drinks with headquarters at Ilesa, Osun State (www.nse.com.ng).

Products:

Trophy lager, Betamalt, Trophy Black, Budweiser, Hero Lager, Eagle Lager, Eagle Stout.

4.         Guinness Nigeria Plc

Guinness Nigeria Plc is home of the first Guinness brewery outside of the British Isles. The first bottle of Guinness Foreign Extra Stout in Nigeria was brewed on the 30th of November, 1963, three years after Nigeria’s independence-opening up opportunities for the overseas Guinness Foreign Extra Stout brewing in other parts of the world. Two years later, in 1965, Guinness Nigeria was listed on the Nigerian Stock Exchange. They firm is to be the world’s second largest market for Guinness, and a major part of the inspiring long history of broad Guinness.

Steady growth in markets for Guinness Stout and Harp Larger during the next 30 years prompted the building of three more major breweries in Nigeria. In 1974, the company built a second brewery in Benin, where it produced Harp larger beer. This facility was later expanded to accommodate a second Stout brewery commissioned in 1978. In 1982, a fourth Guinness brewery was built in Ogba, Lagos to brew Harp Premium Lager beer. This site too, was expanded to include Guinness Stout. In 2011, the Benin and Ogba breweries were expanded to further increase capacity and meet the growing demand for Guinness Nigeria products which include the acclaimed brands: Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, and Harp Lager beer. Other brands include Gordon’s spark, Smirnoff Ice, Smirnoff Chocolate, Armstrong Dark Ale, Satzenbrau Pilsner, Top Malt, Harp Lime, Dubic Extra Lager, Malta Guinness Low Sugar, Guinness Africa Special, Origin beer, Origin Bitters, Origin Zero, Snapped Lager Beer, Gordon Mutingar Dry Gin, Mr Dowell, Red Label Gin, Balloons cream, Jonny Walker, Royal Challenge,  .

1.10     OPERATIONAL DEFINITION OF TERMS

For the purposes of clarity, the researcher defined various terms used in the study as follows:

i.               Organizational development (OD): The theory and practice of planned, systematic change in the attitudes, beliefs, and values of the employees through creation and reinforcement of long term training programmes in order that the organization may adapt better to the fast changing external environment of new market, regulations and technologies.

ii.              Organizational development strategies: Application of quality circle, sensitivity training, team building and quality of work life to the enhancement of business effectiveness.

iii.            Productivity: The ratio of inputs to the quality and quantity of outputs.

iv.            Profitability: The positive difference between income and expenditure.

v.              Quality circle: A participatory management technique that enlists the help of employees in solving problems related to their own jobs.

vi.            Quality of work life: A process of work organizations which enable its members at all levels to actively participate in shaping the organizations environment, methods and outcomes.

vii.           Sensitivity training: A group experience designed to provide maximum possible opportunity for the individuals to expose their behavior, give and receive feedback, experiment with new behavior and develop awareness of self and of others.

viii.         Team building: Ability to identify and motivate individual employees to form a team that stays together, works together and also achieves together.

 

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