TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Business
Overview
1.2 Our
Mission
1.3 Vision
Statement
1.4 Core
Services
1.5 Startup
Capital Requirement
1.6 Revenue
Projections (Year 1–3)
2.0 Business
Description
2.1 Industry
Overview
2.2 Business
Objectives
2.3 Ownership
and Legal Structure
2.4 Location
and Accessibility
2.5 Competitive
Advantage
3.0 Market
Analysis
3.1 Industry
Trends
3.2 Target
Market Overview
4.0 Customer
Segmentation
5.0 Competitor
Analysis
5.1 Major
Competitors in Lagos
5.2 Our
Competitive Edge
6.0 SWOT
Analysis
7.0 Marketing
and Sales Strategy
7.1 Marketing
Objectives
7.2 Branding
and Promotion
7.3 Sales
Strategy
7.4 Pricing
Strategy
8.0 Operational
Plan
8.1 Location
8.2 Equipment
and Fleet
8.3 Services
Offered
8.4 Logistics
Workflow
9.0 Organizational
Structure
9.1 Management
Hierarchy
9.2 Personnel
Plan
10.0 Financial
Plan
10.1 Startup
Capital Requirements
10.2 Projected
Income Statement (First Year)
11.0 Risk
Analysis
12.0 Exit
Strategy
13.0 Appendices
Appendix I – Start-up Asset Breakdown
Appendix II – Staff Schedule
Conclusion
1.0 Executive Summary
1.1 Business Overview
Nautix Marine Freight & Logistics Ltd. is a
full-service maritime freight and logistics company strategically located in
Apapa, Lagos – Nigeria’s busiest port hub. Our company is poised to offer
efficient, reliable, and cost-effective solutions for shipping, cargo handling,
marine transportation, and supply chain logistics. The business targets
manufacturers, importers, exporters, oil & gas companies, and FMCG
distributors who require seamless cargo movement and port services.
The Nigerian maritime sector has witnessed
remarkable growth, driven by increasing international trade, population-driven
demand for goods, and infrastructure investments at seaports. Nautix seeks to
harness these opportunities through innovation, digital solutions, and
customer-focused operations.
1.2 Our Mission
To be Nigeria’s most reliable and responsive maritime logistics partner,
delivering smart and sustainable freight solutions that meet global standards.
1.3 Vision Statement
To lead maritime freight innovation in West Africa, facilitating trade
through intelligent logistics and operational excellence.
1.4 Core Services
- Container
Freight Handling
- Import
& Export Customs Clearance
- Warehousing
and Bonded Terminal Support
- Maritime
Transport (Inland Waterways & Coastal)
- Freight
Forwarding (International & Domestic)
- Port
& Dockside Logistics
- Cargo
Consolidation & Deconsolidation
- Ship
Agency and Vessel Services
1.5 Startup Capital Requirement
To fully establish this venture, we estimate a startup capital
requirement of approximately ₦285 million, allocated toward vessel
acquisition, office setup, staffing, marketing, and initial working capital.
1.6 Revenue Projections (Year
1–3)
Year
|
Revenue (₦)
|
Gross Profit (₦)
|
Net Profit (₦)
|
1
|
180,000,000
|
54,000,000
|
25,000,000
|
2
|
260,000,000
|
91,000,000
|
45,000,000
|
3
|
375,000,000
|
142,000,000
|
72,000,000
|
2.0 Business Description
2.1 Industry Overview
Nigeria’s maritime sector handles over 90% of the
country’s imports and exports. Lagos alone hosts the Apapa and Tin Can Island
ports, which process over 70% of national maritime traffic. The industry is
governed by the Nigerian Ports Authority (NPA), Nigerian Maritime
Administration and Safety Agency (NIMASA), and the Nigeria Customs Service
(NCS).
Demand for freight and logistics services is growing due to:
- Expansion
in international trade, especially with Asia and Europe
- Growth
in e-commerce and third-party logistics
- Improved
port infrastructure and dredging
- Africa
Continental Free Trade Agreement (AfCFTA) implementation
- Oil
& Gas logistics along coastal corridors
2.2 Business Objectives
- Secure
10+ corporate contracts for cargo handling and clearance in Year 1
- Handle
3,000+ TEUs (Twenty-foot Equivalent Units) of container volume in Year 2
- Launch
digital tracking and booking platform by end of Year 1
- Acquire
second vessel and expand to Port Harcourt route by Year 3
2.3 Ownership and Legal Structure
Nautix Marine Freight & Logistics Ltd. is a Private Limited
Liability Company incorporated under the Corporate Affairs Commission
(CAC), Nigeria. It will operate under applicable maritime laws, customs
regulations, and NIMASA/NPA licensing.
2.4 Location and Accessibility
Our operational headquarters is in Apapa Industrial District, Lagos,
with proximity to Apapa Port Complex and Tin Can Island Port. This offers access
to:
- Port
terminals
- Maritime
authorities (Customs, NPA, NIMASA)
- Inland
waterways (Badagry, Lekki, Onne)
- Major
expressways (Apapa-Oshodi Expressway)
2.5 Competitive Advantage
- Strategic
Port Location: Minimizes lead time and demurrage risks
- Experienced
Workforce: Trained freight agents and maritime engineers
- Digital
Platform: Real-time cargo tracking and client
dashboards
- Multimodal
Reach: Integration with road, rail, and marine
networks
- End-to-End
Logistics Chain: From port discharge to warehouse delivery
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