TABLE OF CONTENTS
CHAPTER ONE
1.0
Introduction
1.1 Background of the study
1.2 Statement of problem
1.3 Aim and Objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation and constraint to the study
CHAPTER TWO:- LITERATURE REVIEW
2.1
Introduction of Internet
2.2
Definition of Internet
2.3
History of Internet
2.4
Definition of Electronic Commerce and
Internet Marketing
2.5
Business Revolution and Internet
Marketing
2.6
World wide Web Marketing
2.7
Strategies for setting up a website
using the old four (4)Ps
2.8
Strategies for setting up a Website
using the 5P’s of Marketing
2.9
Electronic Shopping Agents (Cyber Agent)
2.10 The Internet Customer
2.11 Performance
of SWOT Analysis
2.12 Setting
up on internet Service Provide (ISP)
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Population of the study and sample size
3.3 Sampling Method
3.4 Method of Data Collection
3.5 Data presentation and analyses techniques
CHAPTER FOUR
4.0
Data Presentation and Analysis
4.1 Brief History of Case Study
4.2 Data Presentation and Analysis
4.3 Hypothesis testing the data Analysis
CHAPTER FIVE
5.0
Summary Conclusion and Recommendation
5.1 Summary of Finding
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix …………….Questionnaire
CHAPTER ONE
1.0 INTRODUCTION
Marketing
has become indispensable in organization successful, marketing actions are as a result
of management information and of applied common sense prosperous marketing
companies are those that think positively about their business environment, so
developing organization capable of seeking opportunities, recognizing potential
and resolving its difficulties.
Internet
as a new marketing tool plays an important role in promoting marketing
activities. It is defined by Reynold
(1999) as a connection of interconnected network of all freely exchange
information many organizations have their Website, Email e.t.c where they
transact business and sell various types of product to the outside world. Internet marketing as assumed a position of significant
in term of achieving product growth and co-operate objective efficiently
through an effective communication process.
Stanton
(1981) defines communication through electronic means are the process by which
information is transmitted between individuals, organization and the public by
the use of words i.e term and symbols .e.t.c which may take different forms
such as phone e-mail e.t.c.
The
possibilities of micro-electronic (internet) internet new product development
are clear through the provision of opportunities for faster access to sales
result which can be displayed and assessed at distance to location.
May
organization in the world either profit or non profit oriented concern on how
to integrate to achieve stated goal.
1.1 STATEMENT
OF THE PROBLEM OF THE STUDY
The
problem have is the internet as a new marketing tool for achieving organization
growth. This problem tool is concerned
with the effect of using internet as a new marketing. That is whether the cost of maintaining
internet justifies the benefit derived by the company (ies).
These
problem tools in the competitive homogenous explore those brotherly questions.
Concerned with the problem. This problem
involves The evaluation of internet as one of marketing tool.
1. Is
internet more effective than other marketing tool for achieving organization
objective (growth).
2. What
proportion of promotional budget should be allocated to internet
3. Does
the cost of internet justify the benefit / promotional tools and such
importance be related with the opportunity of promotional budget.
1.2 AIM
AND OBJECTIVE OF THE STUDY
The
aims of this research working into the sharp focus the root of success and
failure of internet in business organization.
The research finding and recommendation will enable the management to
know and plan effectively on the right value of using internet as a marketing
tool for achieving company growth. The
project set out the best procedure on the internet a marketing tool in business
companies. The objective of the study is
to prove that internet is also non- effective compare with other promotional
tool in any business organization.
1.
To make sales faster when customer are
at long distance e.g (Bank)
2.
To guarantee flow of service in order to
avoid stress
3.
To ensure that bank established a record
of honest dealing with customers in order to keep abreast their market and at
the sometime more ahead the competitors.
4.
To achieve proper monitoring and
security.
1.3 SIGNIFICANCE OF THE STUDY
The
significance of this re search work is that it will enable the researcher to
understand in full what interest is all about and the various way of improving
internet service by researching into their problems.
It
will also improve the practice application of the internet service (concept).
To
the company (industries), which is marketing firms the research finding and
recommendation will enable them to see the real effect of internet as a tool
for achieving organization objectives (growth) and opportunity enable with the
use of internet service in relation with marketing activities in them present
and recognized the opportunities that can be derived by an organization.
1.4 This
research work tends to examine the impact of internet as a modern marketing
strategy of achieving both product and corporate goal.
This opportunities and threat it has
brought to the business environment using the First Bank of Nigeria Limited as
a case study. This study covers e.g Ilorin monopolies within
the month of March June in the year.
1.5 LIMITATION AND CONSTRAINT TO THE
STUDY
This
research work is planned to cover a wide area.
However the wide range expected to be covered are limited by major as
a.)
Insufficient fund to carryout the
project work.
b.)
The research work is hinded by time,
insufficient time for student to be able to search for data and gather
information for the purpose of this research.
c.)
Inability of staff to give adequate and
proper answer to the research questions.
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