FURNITURE MANUFACTURING AND RETAIL BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

2.0    Company Description

2.1    Business Overview

2.2    Mission Statement

2.3    Vision Statement

2.4    Core Values

2.5    Legal Structure and Ownership

3.0    Products and Services

3.1    Home Furniture

3.2    Office Furniture

3.3    Specialized and Bespoke Furniture

3.4    Additional Services

4.0    Market Analysis

4.1    Industry Overview (Nigeria)

4.2    Target Market Segments

4.3    Competitive Advantage

4.4    SWOT Analysis

5.0    Marketing and Sales Strategy

5.1    Marketing Objectives

5.2    Marketing Strategies

5.2.1 Branding and Corporate Identity

5.2.2 Online Marketing

5.2.3 Offline Marketing

5.3    Sales Channels

5.4    Pricing Strategy

5.5    Customer Retention

6.0    Operations Plan

6.1    Location and Facilities

6.2    Equipment List

6.3    Production Process Flow

6.4    Inventory and Suppliers

7.0    Management and Personnel Plan

7.1    Management Structure

7.2    Staffing Plan

7.3    Training and Development

8.0    Financial Plan

8.1    Startup Capital Estimate

8.2    Projected Monthly Revenue (Year 1)

8.3    Operating Expenses (Monthly)

8.4    Gross and Net Profit Projections

8.5    Break-Even Analysis

9.0    Risk Analysis and Mitigation

10.0 Appendices

Appendix A – Sample Product Prices

Appendix B – Organizational Chart

11.0 Conclusion

1.0 Executive Summary

OakCraft Furnishings Ltd. is a modern furniture design and manufacturing company that will be based in Mowe-Ofada, Ogun State. Our business model is focused on producing aesthetically appealing, durable, and affordable wooden furniture for residential, office, school, and hospitality use. With a rapidly growing real estate and construction sector in Ogun and Lagos States, demand for quality furniture is increasing—creating a lucrative opportunity for organized furniture businesses.

We aim to offer both standard catalog products and customized items tailored to client specifications. Our business will incorporate wood processing, carpentry, upholstery, spray finishing, and onsite installations. We will also retail accessories such as cushions, interior décor, fittings, and panels.

Our initial capital requirement is ₦35 million, which will be used to acquire woodworking machines, rent a factory and showroom, purchase raw materials, and market our brand. Within three years, OakCraft plans to expand to serve major Nigerian cities and export artisan-grade furniture to West African markets.

2.0 Company Description

2.1 Business Overview

OakCraft Furnishings Ltd. will operate as a vertically integrated furniture company, producing and retailing household and office furniture pieces including sofas, wardrobes, kitchen cabinets, center tables, beds, chairs, and desks. Our furniture will blend functionality with style using both indigenous hardwood and imported MDF/HDF sheets.

Our production model includes:

• In-house design and technical drawing
• Semi-automated carpentry with precision tools
• Finishing with UV-resistant coatings
• Upholstery for sofas and padded chairs
• Direct delivery and installation

We aim to cater to middle-class and premium consumers in Ogun, Lagos, and nearby states.

2.2 Mission Statement

“To craft premium-quality furniture that enhances lifestyles and spaces through innovation, craftsmanship, and customer-first service.”

2.3 Vision Statement

“To become Nigeria’s leading mid-scale furniture manufacturer and a trusted household brand in West Africa.”

2.4 Core Values

• Craftsmanship
• Integrity
• Affordability
• Reliability
• Innovation

2.5 Legal Structure and Ownership

OakCraft Furnishings Ltd. will be incorporated with the Corporate Affairs Commission (CAC) as a Limited Liability Company. It will be solely owned by Mr. Segun Adegbite initially, with provisions to invite investors or co-founders after year 2.