TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Table of content
CHAPTER ONE
1.0
Introduction
1.1
Background of the study
1.2
Statement of the study
1.3
Objective of the study
1.4
Significant of the study
1.5
scope of the study
1.6
Limitation of the study
CHAPTER TWO
2.0
Literature review
2.1
Retailing
2.2 Types of retail organization
2.3
Functions of retailing
2.4
Problems and prospect of retailing
2.5
Inventory control
2.6
Important of inventory control
2.7
Design and layout in retail stores
CHAPTER THREE
3.0
Research methodology
3.1
Population definition
3.2
Sampling techniques
3.3
Sample size
3.4
Research design
3.5
Sources of data collection
3.6
Method of data collection
3.7
Data presentation and analysis
3.8
Reliability and validity
CHAPTER FOUR
4.0
Presentation and analysis
4.1
Presentations of data
4.2
Analysis of data
4.3
Discussion of findings
CHAPTER FIVE
5.0
Summary of finding, conclusion and recommendation
5.1
Summary of finding
5.2
Conclusion
5.3
Recommendation
References.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
retailing activities involves in the sales of
goods or services to ultimate consumer for personnal or non-personnal use any
one selling to the ultimate consumer is performing the function of a retailer
gardless. Retailing is not a new concept in nigeria, it is a common business
among the people in nigeria from time to immemorial retailing activiies, are
comm9on in open market and surrounding e.g OJA OBA market in (ILORIN), ALABA
MARKET in (LAGOS) and DUGBE MARKET in (IBADAN).
A
retailer purchase goods or product in large quantities from manufactureers
directly or through a wholesale and then sells smaller quantities to the
consumer for a profit. Retailer is all activities involve in selling goods and
services directly to final consume for their personal and non-personal use.
Retailing alos cover services rendered
by lawyers, doctor, driver and lecturers. Anyone who market to the ultimate
consumer by whateever name is in the business of retailing e.g vendor food
seller, cigarette seller and barbers.
Hospital is retail to patient as college
and retailers of education.
We
also have types of retailing organistion and they may be categorized based on
the following factors.
i.
Ownership e.g independent and
cooperative. A independent majority of shops are owner by individual in nigeria e.g JMK
supermarket and GOMOLA group. They but in large quanntity either from wholesale
or producers and sell in unit to final consumer. Some specialize while some
sell variety of item. In Nigeria today the individual shops are increasing in
food canteen and raw food. This types of retail covers all sorts of goods and
srevices range from hair style salon, barbing salon and bag e.t.c
ii.
Coroperative society: a cooperative
society is defines as a co-operative retailing organisation trading on
cooperative principle afflicted to the national cooperative through cooperative
union.
iii.
Range of merchandise: some retail
organisation offer a wide range of goods. E.g variety stores supermarket and
departmental stores which JMK supermarket and GOMOLA belong to.
iv.
Size: the average size of the
organisation numbers of branches it has made them different from the firms.
v.
Pricing policy: some firms may
deliberately focus at low price, low margin and high turnover operation e.g
discount store.
vi.
Location: due to the continued increase
in cost of location in town entire and traffic conjuction, many firms prefer to
stay on in the center of the town.
1.2 STATEMENT OF THE STUDY
The
success of retails outlets depend greatly on the stability of it location.
Location is reffere to the actual place in which the store or supermarket is
sited.
The rent or cost of the building
represents a major cost to the retail. Even if the other tenants of retaining
is observed and retail outfit is poorly sited. A good location enables the
retailer to make use of all the merchandizing plans as drawup, provision of
sample parking space and sufficient marchandise supply with competitive price
and altenative display enhance the success of the store. Display is also of
paramount important to get exposure for all the items of merchandize becaues
most consumers trend to just move on perimeter of the store and if all the
goods are not well exposed him might not buy.
Research has also shown that majority of
the purchases made by consumers are done an impulse and all items should be
properly display so that customer will be allowed proper view of all displays as
unseen goods are usually unsold.
1.3 AIMS AND OBJECTIVES OF THE STUDY
The
aims and objectives of this project work includes the following
i.
it is the aim of this project work is
to find out how the retailers carryout their activities and the function they
rendered to both wholesalers and consumers.
ii.
The aim of this project is to examine
the different types of retailers and how each type performs the marketing
function.
iii.
This research is aimed at finding out
how effective retailers are in the distribution of essential commodity in Nigeria.
iv.
It is also the aim of this research
to identify the nature and various types
of merchandising carried out by the different retailers.
1.4 SIGNIFICANT OF THE STUDY
the
research attempts to examine and prove answers to the questions on
understanding of the concept of location, serving, pricing display of goods and
services by supermarket and store operator and the application of the concept
their advantages.
It attempts to find out the feeling of
consumer about the activities of the retails.
It also attempts to find out what roles
that retails play in the making of goods and srevices, to the consumer
especially operation of stores and supermarket.
1.5 SCOPE OF THE STUDY:
This reaearch work is carried out within the JMK
supermarket in Ilorin metropolis. Therefore, this research work is focused
principally on the evaluation of retailing activities stores in Ilorin
metropolis and prospective area to limit my work, getting necessary data needed
for this project is the manager of the superrmarket. It would be very difficult
to get everybody contracted as regards to data needed in carrying out the
research.
1.6 LIMITATIONS AND CONSTRAINT
Various form of disturbance was encountered
during the course of this research work. Data collection which almost
frustrates the efforts of the research.
The
limitation and constraint for this research work are:
i.
finance
ii.
time
iii.
acess to data
i.
Finance: finances is greatly affected
the researcher in the course is to carrying out the research work and the high
cost of research material make it difficult. As a student who manages the
little amount gather from parent and relative to arrive at a conclusion stage.
ii.
Time: time was not sufficient for the researcher
to carryout the work as student who stays in school from Monday to Friday
receiving lecture and can only spend Saturday together the relevant information
and analysis in meaniful in written material presented to the supervisor for
examine firm and approval.
iii.
Access to data: data collection is
another constraint of this research work which almost frustrate the effort of
the researcher and the non-response, lukewarm, non-chalet attitude of some of
the respondents in the society.
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