ABSTRACT
Social critics have noted
the failure of organizations to put in place socially responsible ways and also
to observe the areas of social commitment of business organizations. This
enormous pressure from various interest groups has come to bear on business
organizations to identify with corporate social performance and to solve those
social problems relating to the areas in which they are intimately involved
through their problem solving capabilities.
Modern business
organizations especially the manufacturing companies are largely constrained by
over competitions and profit to exhibit this sense of social responsibility
even though such problem could turned to business opportunities.
Since most business
organizations of today now use social responsibility to improve image, make
profit and survive, a broad explanation of what corporate social performance is
all about, its dimensional involvement, limitations, how it could be improved
upon as well as its relevance to the individual organizations and the society
at large will be highlighted in this study as outlined in the following chapters.
Chapter one of the study
is on the introduction and problem definition of what the write up is all
about. It gives insight into the areas of corporate social performance of
business organizations with particular reference to private organization MTN
firms. This Chapter also states the scope of the study, research questions and
hypotheses, limitation of the study as well as significance of the study.
Chapter Two discusses
relevant literature assertions which express views of other writers and authors
comparing their varying ideas about the same topic.
Chapter Three deals with
the research methodology, various information on data collection methods and
description of the study population, sampling technique, description of the
data collection instrument as well as he coding procedure for all the variables
used in the study.
Chapter Four emphasizes
on the presentation and analysis of data collected. It also presents the
testing of the hypothesis through the use of statistical techniques which would
lead to taking a position as to whether or not there in a significant
relationship between corporate social responsibilities practice and
organizational effectiveness.
Chapter Five presents
findings of the study, summary of the findings made, conclusion and recommendation
and also suggestions for further studies drawn based on findings obtained from
the study.
TABLE OF CONTENTS
CHAPTER ONE
1.1
Introduction
1.2
Problem
Statement
1.3
Purpose
of Study
1.4
Research
questions & Hypotheses
1.5
Scope
and Limitations of the study
1.6
Significance
for the study
1.7
Definition
of terms?
Reference
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual framework
2.3 Theoretical frame work
2.4 Areas of social responsibility
2.5 Corporate social integrity and
Responsibility
2.6 Contrasting views on social integrity
& responsibly
2.7 Evaluating corporate social performance
2.8 Continuous of social responsibility
strategies.
2.9 Ethics, Social Integrity and Managerial
performance
2.10 Social responsibility and organization
performance
2.11 Summary
Reference
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research method and design
3.3 Data collection method
3.4 Population and sampling plan
3.5 Distributing of research instrument
3.6 Statistical Tools
3.7 Coding Procedure
3.8 Limitation of methodology
CHAPTER FOUR
PRESENTATION OF ANALYSIS OF DATA
4.1 Introduction
4.2 Analysis of Respondents’ Bio data
4.3 Analysis of Research statement
4.4 Testing of Hypothesis
4.5 Discussion of the result and Decision
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
5.5 Suggestion for further studies.
BIBILOGRAPHY
APPENDIXES
Research
Questionnaire.
CHAPTER ONE
INTRODUCTION
1.1
BACGROUND
TO THE STUDY
All organizations exists
in complex relationship with elements in their external environments. Corporate
social performance is therefore an obligation of organization to act in ways
that serve both its own interest and that of its many external public. These
publics are considered stakeholder persons, and groups who are affected in one
way or the other by the activities of an organization. They are people affected
in one way or the other by its commitment to social responsibilities (Ogbuechi, 1998)
Corporations have grown
larger and more powerful that their influence have become more pervasive thus
creating an imbalance which is likely to have been instrumental in generating a
movement to promote more socially conscious business performances. (Holmes 1977).
Andrew (1977) described social responsibilities as the intelligent and
objective concern which restrains individuals or corporate behavior from
destructive activities no matter how immediately profitable but rather direct
their positive contribution to human betterment.
Ogbuechi (1998) submitted that an organization is meeting its economic
responsibility when it earns profit through the provision of goods and services
desired by customers. Legal responsibilities are fulfilled when an organization
operates within the law and according to the requirements of various external
regulations. Ideally, economic responsibility is met in a legal responsible
manner.
Luttan and Hodget (1976) submitted that a classis discussion of corporate
social performance is the obligation of a businessman to pursue those policies,
to make decisions or to follow those lines of action which are desirable in
terms of objectives and values of the society.
Imosili (1985) said that the major limitations of these conceptions about
corporate social performances are the failure to make into account
organizations ability to become ‘missionaries’. There is a wide spread
acceptance of the idea that corporations should exhibit socially responsible
behavior, there is however a wide disagreement about how they should go about
it.
Lawal (1993) therefore concluded that social responsibility is a nebulous
concept that has been described in a number of ways. He said that most writers
on social responsibility see the concept as the disposition of organizations to
exhibit ‘missionary’ rather that ‘mercenary’ attitudes towards the society.
1.2 PROBLEM
STATEMENT
Question regarding
ethnics and social responsibility have always surfaced in the discussions
pertaining to the activities of corporations in emerging market such as
Nigerian. Giving the size of the Nigerian economy as well as the enormous
potentials it offers, it has become increasingly necessary to promote higher
ethnical standards among leaders of major Nigeria corporations as the global
awareness of ethnical and corporate responsibilities issues is continually
increasing the conduct of business transaction, efficiency and effectiveness in
technocratic terms is no longer sufficient to preserve the accept ability of
the Nigerian mangers in the global market place, but may have to include issues
of ethnical and corporate social integrity considerations. Though there is yet
no universal morality standard, ethical and social must become and integral
part of decision making process of Nigeria managers. This decisions making must
include every aspect of managing the business including production, marketing,
financial, legal and human resource.
1.3 PURPOSE OF
STUDY
The study seeks to
evaluate corporate social performance by identifying those areas of commitment
of business organizations in Nigeria with particular reference to manufacturing
firms.
The study will also
examine the relationship between social responsibility practice and
organization performance. It is to analyze and discuss the result of findings
with a view to giving useful suggestion on how organizations can better put
their social awareness programmes into profitable practice.
The study will also
examine the impact of organizations involvement in social responsibility
practice as it affects their profitability level and corporate image.
1.4 RESEARCH
QUESTIONS & HYPOTHESES
RESEARCH QUESTIONS: The following research question and hypothesis shall be
examined so as to provide the foundation for the study.
QUESTIONS:
1.
Is
there any significant relationship between organizations to social performance
and profitability?
2.
Is
there any significant relationship between organizations to social performance
and corporate image?
3.
Is
there any significant relationship between organization to social performance
and organizational effectiveness?
RESEARCH HYPOTHESIS
1.
Null Hypothesis (Ho): There is no significant relationship
between corporate social performance and organizational effectiveness.
Alternative Hypothesis (Hi): There is significant relationship
between corporate social performance and organizational effectiveness.
2. Null Hypothesis (Ho): There is no significant relationship between corporate social
performance and organizational profitability.
Alternative hypothesis (Hi): There is significant relationship
between corporate social performance and organizational profitability.
3.
Null Hypothesis (Ho): There is no significant relationship
between social performances and organizational profitability.
Alternative Hypothesis (Hi): There is significant relationship
between corporate social performances and organization corporate image.
1.5 SCOPE AND LIMITATIONS
OF THE STUDY
The scope of this study
is restricted to a select few manufacturing firms in Lagos and Jos where the
respondents shall be randomly selected. This can be attributable to the major
constraints of the study such as inability to go round all the manufacturing
firms, time constraints as well as financial implications. Hence the
generalization of the study will be restricted. The study will however provide
the required foundation for further studies.
1.6 SIGNIFICANCE OF
THE STUDY
The result of the
findings and recommendations would benefit and guide organizations by
highlighting different areas where they can be socially responsible; and
measuring the impact of social responsibility. In addition it will demonstrate
how social responsibility can be converted to opportunity thereby improving on
corporate image and ensuring long-run profitability for the organization.
1.7 DEFINITION OF
TERMS
The following terms may
be understood thus, as used by me in the study.
CORPORATE IMAGE: This is an intangible possession that distinguishes and
enable a business organization to continually earn profit in excess of the
normal profit earned by business of similar type.
BUSINESS ETHICS: This is a system of moral principles and behavior and their
application to particular problems or conduct as it relates to business.
ORGANIZATION: A firms physical structure or a structural system of rules,
regulations and functional relationship designed to carry out a firm’s policies
and programs.
ORGANIZATIONAL PERFORMANCES: This is defined as a function of
profitability, survival and growth. It could also be defined as the achievement
of a particular goal or objective.
ORGANIZATIONAL SURVIVAL: This is a situation where a business firm would always
keep its head above the water i.e. it will continue to earn profit through the
provision of goods and services irrespective of the economic conditions.
SOCIAL RESPONSIBILITY: This is an intelligent and objective concern for the
welfare of the society.
ORGANIZATIONAL PROFITABILITY: This is the rate at which
organization revenue generated from sales exceed production cost, overhead and
prime cost.
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