Abstract
The study was intended to appraise corporate
strategy as an effective tool for organizational survival for this purpose, the
two major approaches towards conducting a study namely desk and field studies
were adopted. Merging from these studies are the following; summary of finding
recommendation and conclusion. Chapter two dealt with the review of relevant
literature, ex-ray the effective use of corporate strategy in MTN Nigeria plc.
The summary of finding revealed that policy objectives are not too broadly
stated and that there is a firm commitment and adherence of stated objectives
on corporate strategy. Also of note is the regular reviewing and evaluation of
the achievements of corporate strategy toward as the achievement of group
goals. Accepting company’s corporate strategy and implementing the same and
developing a sense of commitment of both levels to the realization of the
compliance objective stated in her policies while recommendations include; Gearing efforts
towards implementation of a well articulated corporate strategy and policy
decision should not be left on the hands of Layman but professionals in the
field of management. Therefore suggestions for future research can be
summarized as follows; there is the need to take advantage of experience and
insight of company workers in need of identification, planning and
implementation of corporate strategy. There should be a joint monitoring and
evaluating team consisting of the policy makers and implementers.
TABLE OF CONTENT
Title--------------------------------------------------------------------- i
Approval--------------------------------------------------------------- ii
Dedication------------------------------------------------------------ iii
Acknowledgement--------------------------------------------------- iv
Table
of Content------------------------------------------------------ v
Abstract
------------------------------------------------------------- vii
CHAPTER ONE
INTRODUCTION ---------------------------------------------- 1
1.1
Background of the
Study------------------------------------ 1
1.2
Statement of the Problem---------------------------------- 4
1.3
Purpose of the
Study----------------------------------------- 5
1.4
Significance of the
Study------------------------------------ 6
1.5 Research
Question-------------------------------------------- 6
1.6 Scope/Delimitation of the Study-------------------------- 7
1.7 Definition of terms
------------------------------------------- 7
CHAPTER TWO
LITERATURE ------------------------------------------------------- 10
2.1 Conceptual Framework------------------------------------ 10
2.2
Theoretical Framework--------------------------------------- 40
2.3 Summary of Review of the Rated Literature
----------------- 43
CHAPTER THREE
RESEARCH
METHODOLOGY---------------------------------------- 46
3.1 Design of the Study --------------------------------------------- 46
3.2 Area of the
Study-------------------------------------------- 46
3.3 Population of the
Study------------------------------------- 47
3.4 Sample of the
Study----------------------------------------- 48
3.5 Instrument used for data collection---------------------------
48
3.6 Validation of
Instrument----------------------------------- 49
3.7 Distribution and Retrieval of
Instrument---------------- 49
3.8 Method of data analysis----------------------------------- 50
CHAPTER FOUR
Presentation of Data
Analysis---------------------------------------
51
4.1 Determination of Response Rate.------------------------- 51
4.2 Profile of
Respondents------------------------------------- 53
4.2 General Analysis of Data------------------------------------ 56
4.4 Answer to Research
Question------------------------------
64
CHAPTER FIVE
SUMMARY,
FINDINGS, CONCLUSION
AND
RECOMMENDATION------------------------------------------ 67
5.1
Summary of the Findings--------------------------------- 67
5.2
Recommendation------------------------------------------ 71
5.3
Conclusion------------------------------------------------- 75
5.4 Suggestion for Further
Research------------------------ 78
Reference-------------------------------------------------------- 80
Appendix
------------------------------------------------------- 81
CHAPTER 1
INTRODUCTION
1.1 Background of the Study
The
ultimate of very corporate entity is to remain in business perpetually. This
will only be possible where the entity is able to generate enough returns on
investment in the face of constant changes in the ways things are done and high
level competition. Competition in the business environment is a battle for
superiority and survival (Pumpin 1987, p.6). However, every business that must
survive must have a competitive edge, which is a product of corporate strategy
. corporate strategy consists of the whole array of competitive moves and
business approaches that an organization employs in conducting its operations.
In drafting a strategic herse, management is saying that “among all the paths
and actions we could have chosen, we have decided to go in this direction and
rely upon these particular ways of doing business” (Thompson etal 1998, pp
14-15) and signals organizational commitment to specific markets, competitive
approaches and ways of operating.
Corporate
strategies are divided because of two very compelling needs, one is the need to
proactively shape and how a company’s business will be conducted while the
second is that of molding the independent decision and actions initiated by
departments, manages and employees across the company into a coordinated, company
wide game plan. The absence of this means that manager will have no framework
for weaving many different actions into a cohesive whole, no plan for uniting
cross department operations into a team effort.
Essentially,
the idea of corporate strategy has developed into a useful vehicle by which
organizations evaluated and modify the critical elements of their operations.
Nevertheless managers don’t deserve a gold star for designing a potentially
brilliant strategy, but failing to put the organizational means in place to
carry it out in high caliber fashion weal implementations and execution undermines
the strategies potentials and pave way for shortfalls in customers’
satisfaction and corporate performance. However, good strategy formulation
combined with good strategy execution does not guarantee that companies will
avoid periods of sub performance. Sometime it take several years for
management’s strategy make/strategy-implementing efforts to show good results.
In which case, in spite of the fact that corporate strategy does not absolutely
guarantee success at all times, nothing affects a companys’ ultimate success or
failure more fundamentally than how well
its management team charts the company’s long terms direction, develops
effective strategies moves and business approaches and implements what needs to
be done internally to produce good day-in day- out strategy execution. Indeed,
good strategy and good strategy execution are the most trustworthy signs of
good management (Thompson et al 1998 p. 18).
MTN
communications Ltd was one of the 3 initial GSM companies licensed by the NCC
to provide telecom services to the Nigerian public. It commenced operations in
August 2001 and has ever since been the biggest telecoms companies and one of
the largest in all of Nigeria. Even since coming on board the Nigerian
Telecommunication market in 2011, MTN Nigeria has made appreciable impact on the lives of Nigerians particularly in the area
of investments, careers, product and services.
1.2 Statement of the problem
Business
history shows that high performing enterprises often initiate and lead, not
just react and defend. They launch strategic offensives to out-innovate and
out-maneuver rivals and secure sustainable competitive advantage. They use their
market edge to achieve superior financial performance; which translates into
growth and ultimately survival
However,
as good as the foregoing may seem, some organization invest so much resources
on the design and implementation of corporate strategy and yet find it
difficult if not impossible to survive. One then begins to wonder if corporate
strategy actually makes for corporate
survival.
1.3 Purpose of the study
The
purpose of this research work include among other things.
1.
To find out the relevance of corporate
strategy to organization
2.
To determine the process of corporate
strategy.
3.
To find out the effect of corporate
strategy on the performance of an organization.
4.
To find out the reasons for failure of
corporate strategy in organization.
1.4 Significance of the studys
Even
though virtually every organization pays lip services to the importance of corporate
strategy, not many organization make the best out of what it offers. This study
is thus unique, in the at it will not only ex-ray the importance of corporate
strategy, it will also highlight the pitfalls of its thereby revealing the
reasons thus add to knowledge and also provide a basis for further research.
1.5 Research questions
In
order for solution to measure the effectiveness of corporate strategy as a tool
for organization survival, the following questions may be relevant.
1.
What is the relevance of corporate
strategy organization?
2.
What is the process of corporate
strategy?
3.
What is the effect of corporate strategy
on the performance of an organization?
4.
What are the reasons for failure of
corporate strategy in organization?
1.6 Scope of the study
This
research work intends to focus on the corporate strategy as an effective tool
for organizational survival in MTN Nigeria Owerri Imo state.
1.7 Definition of terms
Goals:
Determination of what business an organization should engage in that defines
it’s mission
Goal setting:
Process of establishing what a person or an organization should achieve at some
time in future.
Management: A
process of getting things done through people and by people.
Survival:
The state of continuing to live or exist often in spite of difficulty, problem
or danger.
Corporate:
Involving or share by all the members of a group corporate responsibility.
Strategy:
Means of operationalisng schemes, methods which management hopes to develop or
move the organization forward.
Control:
TO check regulate, restrain, constrain, direct or to exercise authority or
power.
Interaction:
Any form of personal communication or contact between two or more people in
which the attitude or behaviour pattern relates.
Organization: This
could be a company or group of people.
Industry: A
group of companies that offer similar services.
Economy: System
of the management and use of resources
Objective:
This is the unifying principle around which human energy clusters in the
organization.
Tool: A
thin that helps you to do your job or achieve something.
Skill: The
ability innate or acquired, which enables someone to perform a task proficiently.
Operation: Intentional
action to change the physical or chemical characteristic of something.
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