ABSTRACT
The general belief of
an average marketer is that consumers are kings and therefore need to be
treated as what they say they are, No company can produced a product without
people that will purchase or use the product this make consumer to be number
one in the mind of any producer because they are the one that can allow the
company to grow and sustained in the market. Consumer attitude is not doubt
need to be study before a company produces or sell a product, who is buying the
product may not be the one that will finance it and also both of them may not
be the users and even on the part of the end users there are many question to
be asked why would a consumer behaved in certain ways, what do you thin you can
do to make consumer ask for more of you product and what exactly did the
consumer really want and afters all this how to satisfy them. Consumer attitude
towards Okada transport worth study because of the ways some Okada rider behave
and also some consumer attitude can be explained as how a consumer behave or
their own perception towards a product or a company. In the covers of this
study, the researcher will evaluate the reason why consumer attitude worth
studying and the importance of consumer attitude and how they affect the Okada
transport service in Nigeria.
This research work will also deal with the research
methodology where questionnaire will be administered and also text of
hypothesis will be looked on to. Lastly, reasons why consumer behave in certain
ways will be explained deeply.
TABLE OF CONTENTS
CHAPTER
ONE: BACKGROUND TO THE STUDY
1.1
Introduction
1.2
Statement of the problem
1.3
Aims and objectives of the study
1.4
Significance of the study
1.5
Scope of the study
1.5.1Theoretical
scope
1.5.2Geographical
scope
1.5.3Industrial scope
1.5.4Time scope
1.6
Limitations and constraints to the study
CHAPTER
TWO: LITERATURE REVIEW (NEED NOT TO BE THE HEADING FOR CHAPTER II)
2.1
Review of past research reports on the
subject matter (empical review)
2.2
Review of general test (theoretical
review)
2.3
Hypothesis formulation
CHAPTER
THREE: RESEARCH METHODOLOGY
1.1
Research design
1.1.1Data collection
method/techniques
- Type of data collected
- Source of data
- Method of collection
1.1.2Data
presentation and analysis technique (tools of analysis)
1.2
Sampling procedures
1.2.1Definition of
population
1.2.2Sample unit
1.2.3Sample frame
1.2.4Sample size and
distribution
1.2.5Sample selection
CHAPTER FOUR: DATA PRESENTATION AND
ANALYSIS
4.1
Brief history of care study
4.2
Analysis of problems (data presentation
and anlysis)
4.3
Hypothesis testing
4.4
Summary of findings
CHAPTER
FIVE: SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1
Summary of report
5.2
Conclusion
Reference
Bibliography
Appendix
CHAPTER
ONE
INTRODUCTION
1.1 HISTORICAL DEVELOPMENT
There
are different types of services that exist in Nigeria, transportation services
that exist in Nigeria.
Transportation services is one of the services and so its importance cannot be
over-emphasized in carrying out our day-to-day activities.
In Nigeria today, transportation
services is among the adult population. The service is one of the most
important single factors influencing the standard of living of the Nigerians in
one way or the other in both rural and urban centers.
There
is no doubt that transportation service is one of the means of improving
business activities in any human society and this include Okada transport
service, without this service it will b every difficult to convey people from
one place to another and even to carryout other social services.
It
is in the light of this that the federal and state government established the
federal and state ministries of transport of oversee and regulate
transportations laws.
There
exists inequalities of various transportation services in almost very facts of
life inequalities in special distribution of these phenomena. The phenomena
could be social, cultural, physical as well as economic. These inequalities has
resulted in and still resulting in the stratifications parade our whole society
today. Due to these inequalities, certain place or area may be abundantly
endowed with good means of transportation service, while other place may suffer
inequalities means.
1.2 STATEMENT OF THE PROBLEM
The problem of consumer
attitude towards Okada transport service is clear and not too many, which
include.
i.
Too light i.e. not heavy the “Okada”
motor cycle is not heavey which cannot easily controlled by a heavy wind that
below of the road by any incoming vehicle that comes from the opposite side or
behind with high speed.
ii.
The “Okada” has no cover i.e. the body
that will prevent rain to get to the passenger and the riders body. In case
there is minor accident, it affects both the rider and the passenger because
they serve as the body of “Okada”
iii.
The transport services “Okada” cannot
convey or carry many people at a time lake any other means of transportation
service such as plane, car and train. It can only carry one person at a time.
iv.
There is no much space for the carriage
of many and heavy load of the consumer to their different destination.
1.3 OBJECTIVES OF THE STUDY
As
most researcher have found out that transportation service is one of the means
of improving business activities. The major aim of this is to find out consumer
attitude towards “Okada” transport services in Nigeria, their causes and to
suggest possible solution.
1.4 SIGNIFICANCE OF THE STUDY
There are different
means of transportation example raod, water, air, rail-way transportation.
Among the road transportation we have the Okada transportation Okada might seen
to be cheap transportation and low rate compared to other transportation
services. Okada transportation has on intense significance in ensuring economic
growth and development in the nation and the economy at the large.
The bad situation Okada riders and consumers are faced which
have called for a severe attention. It is then call for one to give a detailed
study of how this problem can be solved.
1.5 SCOPE OF THE STUDY
This study intends to
give details the various challenges fared by the Okada riders and also the
consumer of the transport services. The study also cover what can be employed
in solving the present problem we are faced with.
The study also covers the various measurers that have been
taken and the measure that are been taken in solving present challenges and
offering solution to them. This research work will cover Ilorin metropolis excluding are and sub area
such as, Basin, air-port Olorunsogo, Adabata.
1.5.1 THEORETICAL SCOPE
The theoretical scope
of this study is that, it covers Ilorin
metropolis, the total needs of commuter’s attitude toward Okada transport
services in Nigeria
and the perception of commuter’s on Okada services, commuters expectation from
Okada transport services provide government etc.
1.5.2 GEOGRAPHICAL SCOPE
The area which is
covered in terms of rendering their services is a very wide range where there
are numerous customers whom make use of okada transport services right from Ilorin metropolis to
every area at Ilorin
where Okada transport delivered their services.
1.5.3 INDUSTRIAL SCOPE
This research work will
covered the transportation services using Okada transport means as a references
point for the transport services to know the concern of the customer about the
transport service, to know their level of satisfaction on the Okada transport
services.
1.5.4
TIME
SCOPE
Due
to the limited time, the data obtained will be within a range of a year and the
validity of the outcome can only be tenable for the duration of two years 92)
as a result of changing transportation services. It also dig into the problem
faced by the consumer and what make them not to enjoy service rendered by the
Okada riders.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
This research work
successful but not without some problems along the way.
1.
Firstly inadequate literatures ad
regards consumers attitude towards Okada transport services in Nigeria. If not
for some text books and journals of vocational and technical studies pertaining
to consumer behaviours.
2.
In some occasions those to interview were
on their business service or not in good mood for such exercise due to lack of
passenger(s) to carry to earn their daily money and hot weather of the days. In
such situation the complete and relevant information needed for the research.
3.
Another problem encountered was death
literature during the collection of data for research work was in availability
and inadequate text-books on the findings and preventing getting the
information from or wide dimensions.
4.
Above all, the research was also
constrained with lack of find, which could not allow this research work to get
all necessary materials required for the project.
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