ABSTRACT
The project work examines the analysis of bank marketing of financial services in Nigeria.
Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy.
The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial services marketers faced with ongoing challenges can make better business decisions with the help of software, that analytic services from mapping analytics.
¨ Who are my best customers and how can I keep them?
¨ Where is the greatest market potential to fund new customers?
¨ What locations should choose to expand our branch network?
¨ Is our network of bank branches optimized for maximum performance?
The answer to each of these questions depends in large part on geography and location. That means working with mapping analytics experts in mapping and analytics since 1989 make sense, many banks, both large and small, use our service to improve marketing and branch network decisions.
BANK CUSTOMER SEGMENTATION ANALYSIS
Gain a clear understanding of your customers, mapping analysis combines data from your customer information file with demographic and lifestyle data that describes and predict backs with commercial customer, we segment by S/C code and business demographics. By segmenting your customers into groups based on their type and behavior, you will have a foundation for successful marketing including targeted promotions, market expansion and branch network optimization.
This project works gives possible attentions and recommendations on how banking marketing could be great advantages to the development and entrance of operation in Nigeria financial systems.
TABLE
OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of content
CHAPTER
ONE
1.1
Introduction
1.2
Statement of research problem
1.3
Objective and purpose of the study
1.4
Scope and limitation of the study
1.5
Research methodology
1.6
Signification of the study
1.7
Statement of the hypothesis
1.8
Organization and planning of the study
CHAPTER
TWO
2.0 Literature
review
2.1 Introduction
2.2 Concept of marketing of bank service
2.3 Bank marketing strategies
2.4 Impact of marketing segmentation in banking
2.5 Issues concerning marketing of financial service
CHAPTER
THREE
3.0 Case study of methodology
3.1 Brief theory of first bank plc
3.2 Restatement of research question and hypothesis
3.3 Research Design and Data collection instrument
3.4 Characteristic of the study population and sampling
3.5 Administration of the Data instrument
3.6 Procedure for processing collected Data
3.7 Limitation of the
methodology
CHAPTER
FOUR
4.0 Data presentation and analysis
4.1 A brief introduction of the chapter
4.2 Presentation and analysis of
Data According to research questions
4.3 Testing of research hypothesis
4.4 Hypothesis testing on the
analysis of banking marketing of financial services
CHAPTER
FIVE
5.0 Findings, Recommendation, summary and conclusion
5.1 Finding
5.2 Summary
5.3 Conclusion
5.4 Recommendation
PREFERENCE
Appendix: Questionnaire.
CHAPTER ONE
1.1
INTRODUCTION
Banking
services in Nigeria
stated as far back as 1892, when the4 first bank was established in the
country. Since then, marketing of bank service have been going on
simultaneously with other development in the banking industry the emergence of
the various banks and other financial institution has created the awareness for
banks to market their services extensively.
The
creation s and delivery of services that will satisfy the needs of customer s
at a profit to the banks is what marketing of bank services is concerned with
advertisement, personal selling, establishment of new branches, distribution of
gifts to customer, E – banking and other things are tools of marketing that are
being used by bank.
However,
the introduction of new and prompt services and use of public relation have
been seriously applied.
Most
Nigerians are not aware of the essential services being provided by the back
and so as substantial amount of money is still outside the banking sector. In a
view of Ajayi (1983) he supported the above statement when he said that “a
significant proportion of Nigerians money supply is still current circulation
varies between 49% and 60% in recent times”. Informed capital market as a
strong computer to back because people in rural area are still patronizing the
local money lenders.
The
patronage is due to easy accessibility, low collateral based on personal knowledge
i.e. they know each other very well, prompt a twenty – four hours services
provided by the informed capital market.
Therefore,
much is being expected from backs through increase mobilization of savings,
effective and efficient channeling of funds to develop the country. Bank could
get more deposits and credit, which is highly needed for economic development
in Nigeria.
1.2 STATEMENT OF RESEARCH PROBLEM
Basically,
the focus of this research study is an analysis of marketing in the Nigerian
Banking Industry. Hence effort has been made to find solution to the following
problems.
i.
What are the main reasons of banking
marketing financial service Nigeria?
ii.
What are the effects of marketing of
financial services in Nigeria
banking industry?
iii.
What are the problems of marketing of
financial services in Nigeria
banking industry?
iv.
What are the various tools use in
marketing bank services?
1.3 OBJECTIVE AND PROPOSAL OF THE
STUDY
The
broad objective of the study is the examination of importance and relevance of
marketing in selling of bank product using first bank of Nigeria plc as a case
study, in specific term the study will;
i.
Highlight the various product offers by
the case study with reference to Ilorin
branch.
ii.
Ascertain the impact of marketing of
bank services and investigate the effectiveness and efficiency of how the back
products are been accepted by the customer and the general public.
iii.
Determine the external to which the
services provided by the bank meet customer’s satisfaction.
iv.
Highlight reason why the public still
shy away from the services that bank offer and why a good number of the
population are not aware of the services provided by the bank.
1.4 SCOPE AND LIMITATION OF THE STUDY
Specifically,
this study examines the extent of incorporation of the marketing concept into
commercial banking. Its roles and benefit in relation to the banks services
with particular reference to FIRST BANK OF NIGERIA PLC.
The research work has been constrained as to
time, lack of recent and enough materials unwillingness of the respondent to
give correct replies, lack of co – operation of case study.
However,
effort has been made to ensure that the above limitation did not overwhelm effective
competition and standard of research work.
1.5 RESEARCH METHODOLOGY
The
research work on analysis of bank market of financial services the case study
of first bank of Nigeria plc. The primary and secondary sources of data employed.
The primary data is based in questionnaire while the secondary data gathered
from sources which include text book, internet, journal, and current annual
report.
1.6 SIGNIFICATION OF THE STUDY
The
study has much relevance and peculiars to the effect of the case study and the Nigeria
economy as a whole.
The
findings of the study go along way to enable the case study (first bank of
Nigeria plc) to channel its services specifically towards customer satisfaction
as this is aspect of commercial banking that should not be compromised if
stated objective of the bank are to be achieved. In the long ram, the economic
stands to benefits and investors to have more confidence and the ability to
choose among various alternatives as to where to invest, hence the banking
habit will encourage which in turn will lead to increase investment.
1.7 STATEMENT OF THE HYPOTHESIS
The
general hypothesis to be tested in this study is:
Ho:
There is no need for marketing of financial services in Nigeria banking
industry.
H1:
There is need for marketing of financial services in Nigeria Banking industry.
1.8 PLAN AND ORGANIZATION OF THE
STUDY
The
reason work has been divided into five chapters for no obscure presentation of
fact and figures generated.
Chapter
one include the introduction, statement of research, problem objective and
purpose, score and limitation, statement of hypothesis and plans and
organization of the study.
Chapter
two discusses part and current literature review which include concept
marketing of bank services, bank marketing strategies, impact of marketing segmentation
on banking service, issues concerning marketing of financial services.
Chapter
three treats research methodology and cash study, brief history of the first
bank of Nigeria plc, re – statement of the research question and hypothesis,
research design and data collection, administration of data collected,
characteristic of the study population and sampling, procedure for the data
collection, limitation of the methodology.
Chapter
four discuss the presentation and interpretation data according to research question,
presentation and analysis of data according to the annual report and finally
generalization base on the outcome of the analysis.
Chapter
five throws light on the findings, summary conclusion recommendation.
Click “DOWNLOAD NOW” below to get the complete Projects
FOR QUICK HELP CHAT WITH US NOW!
+(234) 0814 780 1594
Buyers has the right to create
dispute within seven (7) days of purchase for 100% refund request when
you experience issue with the file received.
Dispute can only be created when
you receive a corrupt file, a wrong file or irregularities in the table of
contents and content of the file you received.
ProjectShelve.com shall either
provide the appropriate file within 48hrs or
send refund excluding your bank transaction charges. Term and
Conditions are applied.
Buyers are expected to confirm
that the material you are paying for is available on our website
ProjectShelve.com and you have selected the right material, you have also gone
through the preliminary pages and it interests you before payment. DO NOT MAKE
BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.
In case of payment for a
material not available on ProjectShelve.com, the management of
ProjectShelve.com has the right to keep your money until you send a topic that
is available on our website within 48 hours.
You cannot change topic after
receiving material of the topic you ordered and paid for.
Login To Comment