TABLE OF CONTENTS
1.0
Executive Summary
2.0 Company
Overview
2.1 Business
Description
2.2 Mission
Statement
2.3 Vision
Statement
2.4 Objectives
3.0 Products
and Services
3.1 Core
Export Commodities
3.2 Ancillary
Services
4.0 Market
and Industry Analysis
4.1 Industry
Overview
4.2 Target
Market
4.3 Competitive
Advantage
5.0 Marketing
and Sales Strategy
5.1 Marketing
Objectives
5.2 Branding
and Positioning
5.3 Target
Market and Segmentation
5.4 Promotion
and Lead Generation Channels
5.5 Pricing
Strategy
5.6 Sales
Strategy
5.7 Customer
Retention and Relationship Management
6.0 Operational
Plan
6.1 Key
Operational Activities
6.2 Facility
Layout and Equipment
6.3 Legal
and Regulatory Requirements
7.0 Management
and Organizational Structure
7.1 Management
Team
7.2 Staff
Structure
8.0 Financial
Plan
8.1 Start-Up Capital Requirements
8.2 Revenue Projections (Years
1–5)
8.3 Expenses Forecast
(Operational Costs)
9.0 Financial
Projections and Analysis
9.1 Projected Income Statement
(Year 1–5)
9.2 Break-Even Analysis
9.3 Cash Flow Statement (Year 1
Summary)
10.0 Risk
Analysis and Mitigation Strategies
10.1 Major Risks Identified
10.2 Risk Mitigation Strategies
11.0 Implementation
Timeline
12.0 Monitoring
and Evaluation (M&E) Framework
12.1 Key Performance Indicators
(KPIs)
13.0 Appendices
13.1 Sample Documents
13.2 Export Documentation Checklist
1.0 Executive Summary
Business Name: GreenAxis Commodities Ltd.
Business Location: Apapa, Lagos State
Business Structure: Limited Liability Company
Sector: Agro-Allied / Export Trade
Website: www.greenaxiscommodities.com.ng (placeholder)
Email: info@greenaxiscommodities.com.ng
Phone: +234 801 234 56
GreenAxis Commodities Ltd. is a Lagos-based
agro-export business dedicated to sourcing, processing, packaging, and
exporting high-demand, non-oil agricultural commodities from Nigeria to
international markets in Asia, Europe, and North America. The business focuses
on leveraging Nigeria’s vast arable land and Lagos State’s status as the
nation's commercial hub and primary seaport gateway.
With Nigeria’s strategic focus on non-oil exports,
GreenAxis Commodities Ltd. is well-positioned to tap into increasing global
demand for commodities such as sesame seeds, dried split ginger, raw cashew
nuts, and hibiscus flowers. These products are in high demand across China,
India, Germany, the UAE, and the USA.
The initial capital requirement for the startup is
estimated at ₦80 million, covering equipment procurement, warehouse
lease, working capital, export documentation, and logistics. The business
expects to break even within the first 18 months of operation and achieve
annual revenues exceeding ₦300 million by the third year.
2.0 Company Overview
2.1 Business Description
GreenAxis Commodities Ltd. will engage in the aggregation, processing,
grading, packaging, and export of premium agro commodities sourced from local
farmers and cooperatives across Nigeria. These commodities will be exported in
bulk containers primarily via the Apapa seaport in Lagos.
The company will operate a dual facility structure comprising:
- A grading
and packaging warehouse in the industrial part of Lagos mainland.
- A satellite
aggregation center in Northern Nigeria (Kano and Taraba) for sourcing
and preliminary sorting.
2.2 Mission Statement
To deliver premium, traceable, and ethically sourced Nigerian
agricultural commodities to the global market, while empowering rural farmers
and enhancing Nigeria’s non-oil export profile.
2.3 Vision Statement
To become one of West Africa’s top five agro-exporters within 10 years
by volume and market presence.
2.4 Objectives
- Export
over 500 metric tons of agro commodities in the first operational year.
- Build
a network of over 3,000 partner farmers and cooperatives within three
years.
- Obtain
international certifications (such as USDA Organic, ISO 22000) for quality
assurance.
- Reach
₦500 million in annual turnover by year 5.
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