DRIVING SCHOOL BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Mission Statement:

1.2    Vision Statement:

1.3    Core Objectives:

2.0    Business Description

2.1    Overview

2.2    Legal Requirements & Licensing

3.0    Services Offered

4.0    Market Opportunity

4.1    Industry Overview

4.2    Target Market

4.3    Market Needs

5.0    Competitive Advantage

6.0    Marketing & Sales Strategy

6.1    Branding & Awareness

6.2    Channels of Marketing

6.3    Pricing Strategy

7.0    Operations Plan

7.1    Business Location

7.2    Operating Hours

7.3    Training Vehicles

7.4    Operational Workflow

8.0    Management & Organizational Structure

8.1    Key Personnel

8.2    Organizational Structure

9.0    Curriculum and Training Modules

9.1    Theory Classes (Compulsory for All Tiers)

9.2    Practical Sessions (By Tier)

9.3    Certification & Licensing Support

9.4    Technology Integration

10.0 Startup Capital Requirements

11.0 Revenue Forecast (Year 1)

12.0 Operational Expense Forecast (Year 1)

13.0 Cash Flow Estimate (Year 1)

14.0 Break-even Analysis

15.0 Marketing Budget

16.0 Risk Assessment

17.0 Business Growth & Expansion Strategy

17.1 Short-Term Goals (Year 1–2)

17.2 Medium-Term Goals (Year 3–4)

17.3 Long-Term Goals (Year 5)

18.0 Exit Strategy

19.0 Appendices

Appendix A: Sample Driving Class Timetable (Beginner Tier)

Appendix B: Sample Cash Flow Summary (First 6 Months)

Appendix C: FRSC/VIO Driver Licensing Requirements (For Students)

Appendix D: Vehicle Use Schedule

Appendix E: Five-Year Financial Projection Summary

20.0 Closing Summary

1.0 Executive Summary

Business Name: SafeMotion Driving Academy
Business Address: 14 Olowu Street, Ikeja, Lagos
RC No.: (To be registered with the CAC)
Legal Status: Sole Proprietorship (with future plans to incorporate)
Sector: Transportation/Training
Founder: Mr. Damilola Adebayo

1.1 Mission Statement:
To deliver high-quality, affordable, and safe driving education through certified instructors, modern vehicles, and a tech-enabled booking and progress tracking system.

1.2 Vision Statement:
To become the most trusted and advanced driving school in Lagos by empowering over 10,000 students within 5 years with top-tier road safety education.

1.3 Core Objectives:

• Train at least 1,500 students annually within the first two years.
• Achieve 80% first-time pass rate on VIO and FRSC driving tests.
• Launch a mobile app for learning and booking by the second year.
• Establish three training locations across Lagos within five years.

Startup Capital Required: ₦18,750,000
Break-even Point: Month 10
Revenue Projection (Year 1): ₦25,200,000
Net Profit (Year 1): ₦8,460,000

2.0 Business Description

2.1 Overview

SafeMotion Driving Academy is a modern, tech-enabled driving school to be located in Ikeja, Lagos. It will offer beginner, intermediate, and defensive driving courses using a mix of practical, theoretical, and virtual modules. Lagos’ heavy vehicular population, high accident rates, and increasing need for certified drivers make this business both relevant and sustainable.

2.2 Legal Requirements & Licensing

To legally operate in Lagos, SafeMotion will comply with:

• Federal Road Safety Corps (FRSC) certification
• Vehicle Inspection Office (VIO) Driving School Licence
• CAC Registration (Business Name)
• Lagos State Ministry of Transport approval

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