TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Business
Overview
1.2 Mission
Statement
1.3 Vision
Statement
1.4 Objectives
1.5 Business
Model
1.6 Market
Opportunity
1.7 Capital
Requirement
2.0 Company
Description
2.1 Products
and Services
2.2 Key
Success Factors
2.3 Competitive
Advantage
3.0 Market
Analysis
3.1 Industry
Overview
3.2 Target
Market Segments
3.3 Market
Size and Demand Forecast
3.4 Customer
Needs and Preferences
3.5 Competitive
Landscape
3.6 SolidBrick’s
Positioning
4.0 Marketing and Sales Strategy
4.1 Marketing
Overview
4.2 Branding
and Positioning
4.3 Marketing
Objectives
4.4 Marketing
Channels and Tactics
4.5 Sales
Strategy
4.6 Sales
Team Structure
4.7 Sales
Process Flow
4.8 Monthly
Sales Targets
4.9 Customer
Retention Measures
5.0 Operations
Plan
5.1 Location
and Facilities
5.2 Factory
Setup
5.3 Production
Process
5.4 Machinery
and Equipment
5.5 Production
Capacity
5.6 Raw
Materials and Suppliers
5.7 Logistics
and Delivery
5.8 Health,
Safety & Environment (HSE)
6.0 Organizational
Structure
6.1 Management
Team Overview
6.2 Key
Personnel
6.3 Organizational
Chart
6.4 Staffing
Plan and Salaries (Monthly Estimates)
7.0 Financial
Plan and Projections
7.1
Startup Capital Requirement
7.2
Revenue Projection (Year 1)
7.3
Cost of Goods Sold (COGS)
7.4
Operating Expenses
7.5
Profit & Loss Projection (Year 1)
7.6
Breakeven Analysis
7.7
Funding Plan
8.0 Risk
Analysis
8.1
Operational Risks
8.2
Market Risks
8.3
Financial Risks
8.4
Regulatory Risks
8.5
Environmental and Health Risks
9.0 Sustainability
and Expansion Plan
9.1
Economic Sustainability
9.2
Environmental Sustainability
9.3
Social Sustainability
10. Conclusion
1.0 Executive Summary
1.1 Business Overview
SolidBrick Industries Ltd. is a proposed manufacturing enterprise specializing
in the production of high-quality concrete blocks for the construction sector.
Located in the fast-developing industrial hub of Sango-Ota, Ogun State, the
company seeks to fill the growing demand for durable and affordable building
blocks driven by Nigeria’s expanding real estate and infrastructure development
needs.
1.2 Mission Statement
To provide builders, contractors, and developers in Ogun State and surrounding
regions with strong, affordable, and environmentally sustainable concrete
blocks for quality construction outcomes.
1.3 Vision Statement
To become the leading provider of concrete building blocks in Southwest
Nigeria, known for durability, reliability, and innovation in building
materials.
1.4 Objectives
- To
achieve monthly production of 50,000 high-quality blocks within the first
year of operation.
- To
establish long-term contracts with at least 30 construction companies and
building contractors.
- To
attain monthly revenue of ₦4 million by the end of the first operational
year.
- To
expand production and distribution to at least three neighboring states by
the third year.
1.5 Business Model
SolidBrick Industries will operate a direct production-to-market model, supplying
blocks to retailers, wholesalers, and construction sites. Revenue will be
generated from the sale of various types of blocks: hollow, solid, and
interlocking concrete blocks.
1.6 Market Opportunity
With the ongoing housing deficit in Nigeria (estimated at over 20 million
units), coupled with massive infrastructure projects and real estate investment
in Ogun and Lagos States, there is consistent demand for reliable block
producers. The proximity to Lagos enhances the competitive advantage for distribution
and supply.
1.7 Capital Requirement
The business requires an initial investment of ₦18 million, which will cover
machinery, raw materials, land preparation, staffing, and operational overhead
for the first six months. Funding will be sourced from a combination of owner’s
equity and a commercial loan.
2.0 Company Description
Business Name: SolidBrick Industries Ltd.
RC Number: (To be registered with the Corporate Affairs Commission)
Legal Structure: Limited Liability Company
Ownership: The company is owned and managed by Mr. John Adebayo (70%)
and Mrs. Elizabeth Adebayo (30%).
Location: Sango-Ota, Ogun State—chosen for its proximity to key markets
(Lagos, Ibadan), accessibility to raw materials (cement, sand), and relatively
low land costs.
2.1 Products and Services
The core offerings include:
- 6-inch
Hollow Blocks
- 9-inch
Hollow Blocks
- Solid
Blocks
- Interlocking
Paving Stones (to be introduced in Year 2)
- Custom
mold blocks for special orders
2.2 Key Success Factors
- Proximity
to high-demand construction zones
- Availability
of skilled labor in Ogun State
- Access
to affordable raw materials
- Reliable
machinery and automation to maintain consistent quality
- Strategic
partnerships with local hardware retailers and construction companies
2.3 Competitive Advantage
SolidBrick Industries will differentiate itself through:
- Strict
adherence to SON and COREN construction standards
- High
compression strength blocks suitable for multi-storey structures
- Timely
delivery through a dedicated logistics arrangement
- Customer
service and satisfaction policies to drive repeat business
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