Plantain Chips Production Business Plan
Business Name: CrispGold Snacks Ltd.
Proposed
Location:
Sango-Ota Industrial Cluster, Ogun State
Business Type: Food Processing & Manufacturing
Product Line: Fried, spiced, and packaged plantain chips (ripe and
unripe variants)
TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Business
Overview
1.2 Objectives
1.3 Mission
Statement
1.4 Vision
Statement
1.5 Keys to
Success
2.0 Company
Description
2.1 Business
Structure
2.2 Legal
and Regulatory Framework
2.3 Ownership
Structure
3.0 Industry
Overview
3.1 The
Nigerian Snack Food Market
3.2 Demand
Trends
3.3 Supply
Trends
3.4 Competitive
Landscape
4.0 Market
Analysis
4.1 Target
Market Segments
4.2 Market
Needs
4.3 SWOT
Analysis
5.0 Marketing
and Sales Plan
5.1 Product
Description
5.2 Unique
Selling Proposition (USP)
5.3 Pricing
Strategy
5.4 Promotion
Strategy
5.5 Distribution
Strategy
6.0 Operational
Plan
6.1 Production
Location
6.2 Equipment
Required
6.3 Raw
Material Sourcing
6.4 Production
Process (Daily)
7.0 Management
and Organizational Plan
7.1 Organizational
Structure
7.2 Staffing
Requirements
7.3 Staff
Training and Development
8.0 Financial
Plan
8.1 Start-Up Capital Requirements
8.2 Revenue Projections
8.3 Expense Estimates (Monthly)
8.4 Profit & Loss Forecast
(Year 1)
8.5 Breakeven Analysis
9.0 Risk
Analysis and Mitigation
10.0 Appendices
10.1 Sample Invoice Template
10.2 Organizational Chart
10.3 Sample Marketing Flyer Content
11.0 Conclusion
1.0 Executive Summary
1.1 Business Overview
CrispGold Snacks Ltd. is a plantain chips production enterprise focused on
manufacturing hygienic, crispy, and attractively packaged plantain chips for
mass consumption. Located in Sango-Ota, a growing industrial hub in Ogun State,
the company aims to serve a broad market across southwest Nigeria and beyond,
leveraging proximity to Lagos and access to agro inputs within the state.
1.2 Objectives
- To
establish a small-to-medium scale plantain chips production facility with
daily output capacity of 300kg of processed plantain chips.
- To
generate consistent monthly sales of ₦3,500,000 within the first year.
- To
achieve a net profit margin of 25% by the end of the second year.
- To
secure partnerships with 100+ retail outlets, distributors, and
supermarkets within the first 12 months.
1.3 Mission Statement
“To produce and deliver high-quality, tasty, and nutritious plantain chips that
excite the Nigerian snacking experience.”
1.4 Vision Statement
“To become a leading indigenous snack brand in Nigeria and West Africa known
for quality, innovation, and affordability.”
1.5 Keys to Success
- Strategic
location in Ogun State with access to raw plantain suppliers.
- Professional
branding and attractive packaging.
- Standard
hygiene, food safety, and NAFDAC certification.
- Aggressive
marketing and retail distribution model.
2.0 Company Description
2.1 Business Structure
CrispGold Snacks Ltd. will operate as a limited liability company, registered
with the Corporate Affairs Commission (CAC). The company will initially employ
12 full-time staff and up to 20 casual laborers (packaging, slicing, frying,
etc.).
2.2 Legal and Regulatory Framework
- Corporate
Affairs Commission (CAC) registration – completed
- NAFDAC
product registration – ongoing
- Ogun
State Environmental and Health Permit – scheduled
- NSME
tax registration with FIRS – in progress
2.3 Ownership Structure
- Adedayo
Akinlolu – 60% equity (Managing Director)
- Titi
Akinlolu – 25% equity (Operations Manager)
- Private
Investor – 15% equity (Silent Partner)
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