PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENT (A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC)

ABSTRACT

The research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent.

The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product.

  The research work comprises of five chapters which are chapter one discuss on the introduction, background of the study, statement of the study, objective the study, significance of the study, scope of the study, limitation of the study.

Chapter two consist of the literature review, meaning of packaging, concept of packaging as a strategy appraise of packaging, packaging as an effective tools of product, hypothesis formulation.

Chapter three contain the research methodology, research design, method of data collection, data presentation and analysis.

Chapter four highlight the presentation and analysis of data, hypothesis testing, result of findings.

Chapter five lay emphasis on the summary, conclusion & recommendation.    

TABLE OF CONTENTS

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGMENT

PROPOSAL

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1           BACKGROUND OF THE STUDY

1.2           STATEMENT OF THE PROBLEMS OF THE STUDY

1.3           AIMS AND OBJECTIVE OF THE STUDY

1.4           SIGNIFICANCE OF THE STUDY

1.5           SCOPE OF THE STUDY

1.6           LIMITATIONS AND CONSTRAINTS OF THE STUDY

CHAPTER TWO

2.1      MEANING OF PACKAGING

2.2      THE CONCEPT OF PACKAGING STRATEGY

2.3      APPRAISAL OF PACKAGING

2.4      PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT

2.5      HYPOTHESIS FORMULATION

CHAPTER THREE

3.0      RESEARCH METHODOLOGY

3.1      RESEARCH DESIGN

3.2      DATA COLLECTION METHOD/TECHNIQUES

            Types of Data Collected

            Source of Data

            Method of Data

3.3      DATA PRESENTATION AND ANALYSIS METHOD

3.4      DEFINITION OF POPULATION

3.5      SAMPLE SIZE AND DISTRIBUTION

3.6      SAMPLE SELECTION

CHAPTER FOUR

4.0      DATA PRESENTATION AND ANALYSIS

4.1      HYPOTHESIS TESTING

4.2      RESULT OF FINDINGS

CHAPTER FIVE: SUMMARY, CONCLUSION & RECOMMENDATION

5.0      SUMMARY

5.1      CONCLUSION

5.2      RECOMMENDATION

            REFERENCES

CHAPTER ONE

INTRODUCTION

1.1           BACKGROUND OF THE STUDY

The main duties performed by a company include the building of a unique packaging that will eventually fit a product for easy identification and differentiation.

A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need.

            According to Unilever Nigeria, Plc, A name term, sign, symbol or design or a combination of these which are intended to identify the goods or services of the seller or group of sellers and to differentiate them form each others. Produces product posses tangible and intangible attributes which include packaging services product also possess many characteristics which include, quality features styling, packaging.

Packaging simply means as the general group of activities is product planning which involves designing and producing the container of wrapper for a product. Packaging is a major element in marketing mix for a product differentiation product from others.

Packaging’s serve as an important decision in domestic markets and international market, the deception of a product name, other products that producing company’s full name in other to effectively it and also differentiate it from other similar product.

The indispensable value which packaging has no any product and its ability do perform wonderful for the company in term of high sales production.

Packaging is a word or group of word which can be spoken that help to identify a product to differentiation in terms product name, trademark brand name which provided for product that people used to comparing and familiarize packaging. It is the duties of company to build a unique packaging.

1.2           STATEMENT OF THE PROBLEMS

In any research study certain problems are usually identifies for the study to solve. It is the way of problem is defined that governs the ability if decision markets to search and identify appropriate in this regard state below.

What are the problems consumers faces in their choice of product packaging?

How has packaging been effective tool of product differentiation in Omo production and detergent?

Is there any benefit that the consumer and producer get from packaging a product?

On how packaging are not been ways of deceiving consumers of the quantity an advantage of the corporate image if the organization consumer find it almost very difficult to identify a product from various variety of product available in the market?

Finally, how could the consumer who suffers disappointment due to poor packaging of the product to be identified and the compensated so that he could market repeat purchase?

1.3                       AIMS AND OBJECTIVE OF THE STUDY

The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality can assist in marketing of products. All these assist in creating stimulating and maintaining demand of product.

THE PURPOSE OF THE STUDY ARE ITEMIZED BELOW:

·        To investigate and find out result whether packaging help distribution of consumer product differentiation in soap and detergent.

·        To carryout investigate on the effective of packaging in creating and stimulating repeat purchase.

·        To know whether packaging help to protect the product in transit in store and when displayed.  

·        To know whether packaging improve the company image.

·        To analyses and conclude whether packaging help, in promoting sales in Unilever Nigeria PLS.

·        To analyses and confirm whether package serve as a promotional tools to differentiate product from other similar product.

1.4      SIGNIFICANCE OF THE STUDY

This research study would be useful in knowing how package help as an effective tool of product differentiation in soap and detergent.

            The study would be useful in finding out how packaging is adopted and implemental in product differentiate in market.

            Also the study will be a source of knowledge of students, who are studying business in a particular marketing department to know how companies packaged products assisted them, it will also be of great assistance to potential in company future.

Packaging can make the difference between success and failure, profit and loss.

1.5      SCOPE OF THE STUDY

            The intention this research is to see how packaging serve as a mean for product differentiation in the market, how product it effectiveness in creating repeat purchase the study also intended to analyses and confirm the differentiate role that packaging perform in Unilever Nigeria plc.

            The study intended as well obtain information on how people choose product truly unique packaging. It also intended to know how packaging as promotional tools being used by market is solving marketing problems.

1.6           LIMITATIONS AND CONSTRAINTS OF THE STUDY

Gathering of all needed data in most studies is usually not with a number of limitation and constraints.

Financial barrier stands as a big constant during the exercise and has limited the full success of this study. This is because a lot of money was required to administer research design.

Another constraint is the lack of co- operation of respondents because of the tight schedules particularly the market women who were always busy attending to the customers. Thus the research was at the tasked to make a repeat call. Another limiting factors is time, the period given for the completion of the project work is not enough for a project of this nature.

However, despite all these constraints the researcher believes that this study will achieves the desired objectives, success and failure, profit and loss.

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