MEDICAL DIAGNOSTIC CENTRE BUSINESS PLAN

TABLE OF CONTENTS

1.     Executive Summary

1.1    Business Overview:

1.2    Market Opportunity:

1.3    Vision:

1.4    Mission:

1.5    Objectives:

1.6    Capital Requirement:

1.7    Competitive Advantage:

1.8    Strategic Location:

2.     Business Description and Vision

2.1    Business Model:

2.2    Vision Statement:

2.3    Mission Statement:

2.4    Core Values:

2.5    Services and Value Proposition:

2.6    Business Objectives:

2.7    Regulatory and Compliance:

2.8    Location Rationale:

3.     Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Market Trends

3.4    Competitive Landscape

3.5    SWOT Analysis

4.     Products and Services

4.1    Radiology and Imaging:

4.2    Laboratory Services:

4.3    Cardiology Diagnostics:

4.4    Wellness Packages:

4.5    Value-Added Services:

5.     Operations and Infrastructure

5.1    Facility Design and Location:

5.2    Equipment and Technology:

5.3    Staffing Requirements:

5.4    Operational Workflow:

5.5    Quality Assurance and Maintenance:

5.6    Utilities and Safety:

6.     Management Team

6.1    Key Personnel:

6.2    Organizational Structure:

6.3    Recruitment and Training:

6.4    Succession Planning:

7.     Marketing Strategy

7.1    Branding:

7.2    Promotional Campaigns:

7.3    Digital Presence:

7.4    Partnerships:

7.5    Customer Retention:

7.6    Pricing Strategy:

8.     Financial Plan

8.1    Startup Costs:

8.2    Revenue Projections:

8.3    Expense Forecast:

8.4    Break-even Analysis:

8.5    Cash Flow Management:

8.6    Profitability:

9.     Risk Assessment

9.1    Key Risks:

9.2    Mitigation Strategies:

9.3    Contingency Planning:

10.    Expansion Plan

10.1 Phase 1 (Years 1–2):

10.2 Phase 2 (Years 3–4):

10.3 Phase 3 (Years 5–6):

11. Legal and Compliance

11.1 Business Registration:

11.2 Healthcare Licenses:

11.3 Data Protection and Patient Privacy:

11.4 Employment and Labor Laws:

11.5 Insurance Coverage:

11.6 Environmental and Waste Management Compliance:

12. Detailed Appendices

Appendix A: Three-Year Cash Flow and Profit Projection

Appendix B: Facility Floor Plan

Appendix C: Organizational Chart

Appendix D: Marketing Calendar (Year 1)

Appendix E: Staff Training Plan

Appendix F: Risk Register

Appendix G: Key Performance Indicators (KPIs)

Appendix H: Future Service Expansion List

1. Executive Summary

1.1 Business Overview:

Mediview Diagnostic & Imaging Centre is a proposed state-of-the-art medical diagnostic facility to be established in Victoria Island, Lagos State. The centre will offer comprehensive diagnostic services including laboratory tests, radiology (X-ray, CT scan, MRI), ultrasound, mammography, and specialized imaging procedures. The facility will serve private patients, corporate clients, HMOs, and partner hospitals lacking advanced diagnostic capabilities.

1.2 Market Opportunity:

Nigeria’s healthcare system is under pressure from a growing population and increasing prevalence of chronic diseases. Lagos, being the economic hub, has seen rapid urbanization and a rising middle class with higher expectations for quality healthcare. Despite the presence of some diagnostic facilities, the demand for reliable, quick-turnaround diagnostics remains unmet. Many existing centres are overburdened, poorly equipped, or not accredited internationally. Mediview aims to fill this gap by providing world-class diagnostic services, leveraging modern technology, and ensuring strict adherence to global standards.

1.3 Vision: To be the most trusted and technologically advanced diagnostic centre in Lagos, delivering accurate and timely results that empower physicians and patients in making informed health decisions.

1.4 Mission: To provide exceptional diagnostic services through cutting-edge technology, skilled professionals, and patient-focused care, thereby improving clinical outcomes and advancing public health.

1.5 Objectives:

• Establish Mediview within 12 months of securing funding.
• Achieve ISO 15189 accreditation within 18 months of operation.
• Attain monthly patient volumes of 1,500 within the first year.
• Expand services and open satellite centres in Ikeja and Lekki within 3–5 years.

1.6 Services to be Offered:

• Laboratory Medicine (Haematology, Microbiology, Clinical Chemistry)
• Radiology (MRI, CT Scan, X-Ray, Mammography)
• Cardiology Diagnostics (ECG, Echocardiography, Stress Test)
• Wellness Screening Packages (corporate and individual)
• Home sample collection and online result access

1.6 Capital Requirement:

The estimated startup capital is ₦250 million, which will cover facility leasing, renovations, diagnostic equipment (MRI machine, CT scanner, automated lab analyzers), IT infrastructure, staffing, marketing, and working capital. Revenue projections indicate monthly earnings of ₦25–30 million with a net profit margin growing from 15% in year one to over 25% by year three as operations stabilize and patient volumes increase.

1.7 Competitive Advantage:
Mediview will differentiate itself through:

• Acquisition of new-generation imaging and laboratory equipment.
• Employment of highly trained radiologists, pathologists, and technicians.
• Digital integration allowing physicians to view reports securely online.
• Strict quality control and international best practices.

1.8 Strategic Location:

Victoria Island is home to a high concentration of corporate offices, private hospitals, embassies, and affluent residents, ensuring a steady flow of clientele. Proximity to major roads ensures accessibility for patients from Lekki, Ikoyi, and Lagos Mainland.

Mediview Diagnostic & Imaging Centre presents a compelling business opportunity in a high-demand sector. By investing in technology, people, and processes, Mediview will set a benchmark in diagnostic excellence, delivering value to stakeholders while contributing positively to Nigeria’s healthcare landscape.

2. Business Description and Vision

2.1 Business Model:
Mediview will operate as a privately-owned Limited Liability Company, registered with the Corporate Affairs Commission (CAC). The centre will generate revenue through direct patient payments, corporate retainerships, HMO partnerships, and collaborative agreements with hospitals and clinics that outsource their diagnostic needs.

2.2 Vision Statement:
To be the premier diagnostic centre in Lagos known for accuracy, innovation, and patient-centred service.

2.3 Mission Statement:
To empower healthcare providers and patients through accurate, timely, and affordable diagnostic services while adhering to the highest ethical and professional standards.

2.4 Core Values:

• Integrity: Delivering reliable results without compromise.
• Innovation: Using modern technology and methods.
• Compassion: Treating patients with empathy and respect.
• Excellence: Continuous improvement in processes and services.

2.5 Services and Value Proposition:
Mediview will offer:

• Advanced imaging (3T MRI, 64-slice CT scan) with quick turnaround.
• Comprehensive laboratory testing with automated analyzers ensuring precision.
• Specialized cardiology diagnostics to aid in early detection of heart diseases.
• Corporate wellness packages, enabling employers to maintain a healthy workforce.
• Telemedicine integration for seamless sharing of diagnostic results with physicians.

The centre will emphasize short waiting times, patient comfort, and secure digital access to test results. Mediview will provide consultation rooms where radiologists and pathologists can discuss findings with patients, a feature rarely available in many centres.

2.6 Business Objectives:

• Year 1: Establish brand identity, achieve break-even by month 18.
• Year 2: Obtain ISO accreditation, expand into corporate wellness services.
• Year 3: Introduce home imaging services (mobile ultrasound/X-ray) and plan for second location.

2.7 Regulatory and Compliance:
Mediview will comply with regulations of the Medical Laboratory Science Council of Nigeria (MLSCN), Radiation Protection Agency, Lagos State Ministry of Health, and other relevant bodies. Regular audits and adherence to quality management systems will be standard.

2.8 Location Rationale:
Victoria Island provides proximity to target clients, robust infrastructure, and easy access from multiple parts of Lagos. Its status as a high-income area supports premium services and ensures a market willing to pay for quality.

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