ABSTRACT
The research study amongst other things aimed at studying
and evaluating how impact of new product enterprise and individual or group
establishment will bring about efficiency and economic development in Nigeria
with particular reference to (a case study of 7up Bottling Company, Ijora,
Lagos) The analysis of response will enabled us to know the research findings
that impact of new product development in a co-operate profitability is a
critical factor for the economic growth and development and also that impact of
new product development in a co-operate profitability can lead to effective
working performance of any employee.
Chapter one discuss the introduction, the statement of
problem the purpose of study significant of the study, scope of study
limitation of study, the plan of study and lastly the definition of the terms
used.
Chapter two deal with literature reviews the concept of
impact of new product development in a co-operate profitability the benefit of
impact of new product development.
Chapter three deals with structural composition analyse that
firstly the introduction the impact of new product development in
profitability. In Nigeria
the impact of new product development in a co-operate profitability
contribution on the state infrastructure, the product development in a
co-operate profitability in Nigeria.
The impact of new product development in a co-operate profitability relation to
capital market, employment expectation and competition the argument for and
against impact of new product development in a – co-operate profitability, the
contribution of impact of new product development of telecommunication in Nigeria.
The impact of new product development in a co-operate
profitability biding for (a case study of 7up bottling company, Ijora, Lagos). The economic
implication of the impact of new product development in a co-operate
profitability (a case study of 7up bottling company, Ijora, Lagos).
Chapter four discusses on data analysis and interpretation
the research design also is the method of data collection the questionnaire
administration and the hypothesis test.
Chapter five contains the summary of area study the
conclusion and finally the recommendation.
TABLE OF
CONTENTS
Title page
Certification
Dedication
Acknowledgment
Proposal
Table of contents
Chapter one
1.0 General
background of the study
1.1 Objectives of the
study
1.2 Significance of
the study
1.3 Research question
1.4 Research
hypothesis
1.5 Scope of the
study
1.6 Limitations of
the study
1.7 Historical of
background of the case study
1.8 Plan of the study
1.9 Definition of
terms
Chapter Two: Literature review
2.0 Introduction
2.1 New product
management
2.2 The answer to the
successful new product introduction
2.3 Theory of
innovation diffusion and adoption
2.4 Stage of product
life cycle
2.5 Marketing
strategies in the introduction stage
2.6 Meaning of profitability
2.7 Types of
profitability
CHAPTER
THREE: Research Methodology
3.0 Introduction
3.1 Instrument used
in data collection
3.2 Population of the
study
3.3 Sample and
sampling procedure
3.4 Data collection
instrument
CHAPTER
FOUR
4.0 Data Presentation
analysis and interpretation
4.1 Introduction
4.2 Data presentation
4.3 Data analysis and
interpretation
Chapter five
5.0 Summary,
Conclusion and Recommendation
5.1 Summary of
findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
CHAPTER
ONE
INTRODUCTION
1.1 GENERAL BACKGROUND OF THE STUDY
The cause if
the failure of many companies today is because they do not recognize that
tomorrow may not be like today. They fail to replace their old existing
products with new ones in lines with the taste and fashion of the consumers.
Like human being products also pass through different stages in their life
cycle. We have the introductory, growth, maturity and the decline stage.
It is the
declining stage that brings about the
Need. For new product
development. Therefore, it is the function of product department to ensure that
the life of the companys product is prolonged in the market.
As a topic,
impact of new product development on co-operate profitability is one of the
tools at the disposal of a product to increases the profit of organization, and
comprises of features. Such as branding and packaging.
Since every
business organization existence depends on the success of its product.
Therefore the positive effect of new product development cannot be over
emphasized. This is because new product development helps the company to meet
the need of the consumer at a profit. Innovation of new ideas also aids
remarketing strategies to a great extent.
Product
development strategies may however be either proactive (lending) or reactive
(following). The success of new production development will depend on having an
effective sources of new ideas and innovations which can be incorporated as a
unique selling purpose.
This unique
selling proposition must be relevant to the characteristics of market segment
on which product is targeted and most effectively differentiate the product
from that of others so as to give it purchasing approach.
1.2 OBJECTIVES OF THE STUDY
The objective
of the study is to focus attention on the new product development in a
co-operate profitability using 7up Bottling Company of Nigeria Plc, Ijora, as
the case study to know from the company’s experience whether the development of
new product work out solely to achieve the company’s aim and objectives.
Therefore at the end of this work,
we should be able to arrive at the following conclusion. Understanding what new
production development comprise i.e. meaning of new product development.
Sources of new production
development idea. Strategies new production development
Process of new production
development
Effect of new product development in
a co-operate profitability.
Advantages of new product
development
Obstacles and suggested solution of
new product development.
1.3 SIGNIFICANCE OF THE STUDY
The importance
of this research is to find out relative benefits consumers and company (7up)
will benefit from newly introduced product such as 50cl popularly called
“OROBO”.
Also this study
will broaden our knowledge about the need for new product development in a
co-operate profitability.
1.4 RESEARCH QUESTION
i) Does
obsolescence of any product bring negative effect on the company?
ii) What are the
effects of the new product development on sales?
iii)
What method should be adopted in pursuit of internal new product
development operation?
1.4 RESEARCH HYPOTHESIS
The following are the hypothesis to
tested in the course of this research work. Null hypothesis (Ho) and
alternative hypothesis (Hi).
Ho: Null
hypothesis there is no significant difference in new product development and
high sales turnover. This means the product will be effective in the market.
Hi:
Alternative hypothesis. There is a significant difference between the new
product development and high sales turn over which means that the product will
not be effective in the market.
1.6 SCOPE OF THE STUDY
This project
covers the important points of the impact of new product development in
co-operate profitability of manufacturing company.
To know the consumer attitude towards a new comprises and
what are the features it also helps to explain how product development helps in
increasing the firm profit with appropriate market and marketing tools
implementation. If all the stage are properly planned and developed, the
product will. Succeed, but if otherwise it will fail.
Basically,
reference will be made to 7up 7up Bottling Company of Nigeria Plc, Ijora,
Lagos. Effort will be made to understand the objectives the company and the
management effort has also been made to find out the obstacles or problem the
new product suggested solutions.
1.6 LIMITATION OF THE STUDY
Since no human effort directed
towards achieving a goal goes without strains difficulties or obstacles many
problems were encounted in the course of writing this project which has served
as a limitations factors for the
completion of the work such as:
(a) Time constraint
(b) Financial constraint
TIME
CONSTRAINTS
Time project was given a limited
period under which its be approved completed and submitted. As a result of that
the project could no be written into its maximum level.
FINANCIAL
CONSTRAINT
For a
comprehensive and a detailed research work, there is need for reliable source
of finance for running around in seeking information. Lack of financial source
of this project work. Posed a lot of problems especially high cost of
stationery and printing materials and transportation fare of fetching
information from far instance.
1.7 HISTORICAL BACKGROUND OF THE CASE STUDY
Historical background of case study
of 7up Bottling Company, Ijora, Lagos recruitment for quality control 247
Moshood Abiola Way Ijora… be required to show that they have a recognized
history in the and lessons leant prepare case studies for publication.
July 5, 2011 I still believe that
although what you learn via oral history may not but did fight one another as
in the case of Bini and Lagos on the main roan behind the 7up Bottling Plant in
Ijora.
In most cases the companies will ask
you to seven up 7up Bottling Company, Nigeria Bottling Company Plc (NBC) Moshood Abiola Way,
Ijora, started business in 1960 with 7up brand only.
(PDF) ANAN JANUARY MARCH 2011 the
study investigates information and communication technology 250 Herbert Macaulay Street PMB
10110, Yaba, Lagos,
each moment in history is a fleeting time 7up bottling company.
April 30, 2012 conceptualize how the
company’s product and capabilities match the job profile should send their CV
with the following vacancy exists in Lagos
center company 7up bottling company Plc Career.
February 24, 2012 have work history
of at least 3 years in the UN system is desirable. To apply sales
representatives (based in Lagos).
1.6 CONCEALED OF RELEVANT DATA
Among the difficulties faced in
writing this project is the reluctance of the company’s executives to release
the relevant data of the company for easy completion of the project for easy
completion of the project.
So in relation to the aforementioned
problems which in turn have serve as a limitations to the writing of this
project, the anticipated data needed by the researcher were not obtained.
However the researcher were not
obtained however the researcher made optimum and judicious use of available
information for the success of this project and the presentations is done with
much simplicity for easy comprehension of the interested parties.
1.8 DEFINITION OF TERMS AND CONCEPTS
The following
are the same of the commonly used terms and concepts which referring to new
product development.
PRODUCT
Product may be defined as a bundle
of physical psychological satisfaction that a buyer receives from purchase. It
includes not only the tangible object but also such supportive elements as
packaging conveniences of purchase, post sales service and other that buyers
value.
NEW
PRODUCT
New product is anything that is perceived to be new by
customer. It may be original product. Product improvement product modification
and new brands that the company brings into existence through its research and
development.
CORE
PRODUCT
Core product refers to the actual
purpose of purchasing a product i.e. consumers but product because they derive
from the product.
TANGIBLE
PRODUCT
This is the
physical attributes of the product which includes branding, packaging, styling
etc.
ANGUMENTAL
PRODUCT
Angumental product service or
benefit attached to a product i.e. after sales services free delivery credit
facilities etc.
BRAND
This is a
distinctive elements, name, term, sign, symbol, sound, decision or combination
of them which is to identify the goods or services of a seller and to differentiate
them from those of the competitors (Williams Stanton 1981).
ADVERTISEMENT
This is non personal presentation and promotion of ideas
goods or services by an identifying sponsor (William Stanton 1981).
PRODUCT
LIFESTYLE
The product lifecycle is an attempt
to recognize different stages in sales history of a product (Philip Kotler
1994).
PRODUCT
DESIGN
This is a
product distinctiveness (Philip Kotlers).
PROFIT
Profit is the gain or financial
reward acquired to the owner of a business after the cost and other expenses
incurred in production of goods and services produced by the business
organization have been deducted from the total revenue (Philip Kotler 1994),
PRODUCT
MIX
A product mix is the full of all
product offered for sales by a company or products that an organization makes
available to consumers. It may include, food lines, detergent, books.
1.9 PLAN OF THE STUDY
A plan of the study is to focus our attention on the impact
pf new product development in a co-operate organization, using 7up Bottling
Company of Nigeria Plc, Ijora, Lagos, as the case study so the project will
cover the nooks and cranny of the subject matter, such as meaning of new
product development and management. The answer
to the successfulness of new product development introduction. Theory of
innovation, diffusion an adoption stags involved in product life cycle,
marketing strategies in the introduction state meaning of profitability and
types of profitability.
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