TABLE
OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
CHAPTER
ONE
1.1
Introduction
1.2
Background of the study
1.3
Statement of the problem
1.4
Objective of the study
1.5
Significance of the study
1.6
Significance of the study
1.7
Scope and limitation of the study
1.8
Definition of terms
CHAPTER
TWO LITERATURE REVIEW
2.1
Distribution channel
2.2
The nature of distribution and their
function
2.3
Types of channel of distribution and
their function
2.4
The importance of distribution
2.5
Distribution effectiveness
2.6
Establishing the channel objective and
constraints
2.7
Number of intermediary
2.8
Distribution policy
2.9
Channel of distribution problem
CHAPTER
THREE RESEARCH METHODOLOGY
3.1
Introduction
3.2
Historical background of the case study
3.3
Research design and methodology
3.4
Population of study
3.5
Sample and sapling size procedure
3.6
Source of data collection
3.7
Procedure in gathering data
3.8
Problem of data collection
3.9
Data treatment technique
CHAPTER
FOUR DATA PRESENTATION AND ANALYSIS
4.1
Introduction
4.2
Factors favouring the establishment of
effective distribution system
4.3
The role of distribution in Ayomide’s
farm product
4.4
Operation involves in distribution of
perishable product
4.5
Problem faced by the distribution of
Ayomide’s farm product
CHAPTER
FIVE
Summary, conclusion and recommendation
5.1
Introduction
5.2
Summary
5.3
Conclusion
5.4
Recommendation
Bibliography
ABSTRACT
This project will be carried out as a partial requirement for
the award of National diploma in bsiness study, the topic “effective
distribution as available in marketing of perishable product will be carried
out using Ayomide’s farm offa Kwara state as the case study the project will
contain five chapter of which are enumerated below.
Chapter one of this work
contain the introduction, background of the study as well as the historical
background of the case study and the definition of the related terms.
Considering the work of
other researcher, they are being
contained in chapter two of this project work, it give me full review of
literature and they are real frame work. Various definitions were also
considered on this chapter, chapter three of this work gives the details of how
data will be collected from various sources and the method of analysis. Chapter
four will examine hoe data collected will be presented and analyzed as
collected from the sources and will be presented and analyzed as collected from
the sources and will be considered respectively. Finally, after the
presentation and analysis of data in chapter four. The summary, conclusion and
recommendation will be on chapter five of these resources work references and
bibliography will be given too.
CHAPTER ONE
1.1 INTRODUCTION
Buklin (1968) defined
distribution as the set of institutions which participate in marketing
activities undertaken in the point of consumer.
However, Valen J.G (1976) define distribution as the system
which include those organization that are involved in the flow of good and
services from their introduction into the economy system to their consumption.
Again, Arowomolo and Ebelokun 1997 defines distribution as
the route, avenue or pathways through which goods and services in order to
allow consumer get satisfied and towards the realization of company set
objective or gaols it can also be said to be interrelated activities that
facilitate movement of goods and services, it is however, noted that in the
channel of distribution we have different number of intermediaries between a
producer and buyer, that is producer wholesaler-retailer consumer channel, also
we have two tupe of channel of distribution which are direct channel and in
direct channel. The direct channel have been written abovea s from the producer
down to whole sale to there tailer then to the consumer, while he individual
channel too have also been written above as right from the producer straight to
the consumer.
Although, distribution has been described as the routh
thorugh the ownership of products can be transferred when it move from point of
on gin to point of final consumption. These have brint out the salient point
that distribution of goods, manufacture product will not get to their consumer
wholemand and the product or the services in conclusion, it can be said that
distribution is a strategy on managerial system in with all is distribution
decision
1.2 BACKGROUND TO THE STUDY
It should be noted that
information is a critican commodity upon which the distribution system of our
country (Nigeria)
depend. This established the importance of the design and development of
effective distribution as avariable in marketing of perishable product and ahs
led to the recognition of system analysis as an important and growing career
field for the system professional.
However, in the early 1980’s the distribution system has face
even greater challenges them did those of preceding decades we have entered a
period of accelerated exchanges in the
social, economic, politically legal and technological environment in which our
distribution system must excel in order to meet the requirement standard set by
the marketing association of Nigeria CM.AN) this is because in all areas
changes in occurring rapidly.
Because of these contemporary events, we feel that it
appropriate to write this project title. Effective distribution as a variable
in marketing of perishable product”. And the Ayodeme’s famr offa Kwara project
will help in the following areas:
1.
Telling us the historical background of
distribution system
2.
Knowing the various channels that can be
performed on the computer system.
3.
Having how the various/ series of chennl
are performed with the reference to out case study (Ayomide farm offa Kwara
state).
4.
Telling the usefulness of the perfomed
channels and recommendation it to researchers at the (Ayomide farm offa Kwara
state).
All these are necessary
because of the trend at which distribution system is growing to balling so that
people in the third world countries particularly Nigeria are to left behind.
1.3 STATEMENT OF THE PROBLEM
Inspite of the benefit
derived from the effective channel of distribution by problems. They are still
faced with some problems these are the problem of channel, choice
transportation adoption of the middlemen, in distribution and poor disposable
consumer income.
How over, intermediaries like whole salers, while
distribution increase cost per unit of goods as against the cost at which they
were supplied by the producer. It must then be rooted that, in choosing any
channel ,there are certain on teria which some organization may not put into
consideration. It is also necessary to embark on the right channel for the
right product or services at the right time and place been delivered.
1.4 OBJECTIVE OF THE STUDY
The aims of the
research study is purpose to ascertain the effective distribution of perishable
product that is, egg thurkey, Guinea fowl Duck and ehiken frozen ones
machieving organization objectives fact will be collected on the practice of
Ayomide’s farm product and the study is to analysis the following.
The best way through which perishable good (egg frozen
checken duck, Guenea fowl and turkey) could be distributed channel used in the
distribution of this out inod product, the total area covered the distribution
channel in term of sales.
Essentially, this research work will be looking into the
system of how effective is mechannel being need in term of cost benefit
objectives control objectives and continually objectives.
1.5 SIGNIFICANCE OF THE STUDY
A number of significant
improvement can be seen on the economic process of this country especially in
agricultural sector.
The Nigeria Agricultural sector has witnessed adynamic growth
over the years and as each farm spring fourth, competition for market is
increases.
Therefore, it is highly necessary for each form to ensure
good productivity and effective channel of distribution in order to withstand
the increase competition.
However, channel of distribution provide information about
the market, this leads to better services because the producers for example
would be able to know customer want and modify this product suite their want
needs. Channel member provide storage facilities for keeping goods from production
time to purchasing time. They also involved in breaking the bulk that is
breaking of homogenous supply down into smaller lots.
This research work will be examining the distribution
activities of Ayomide farm produce. The project will examine the channel of
distribution and physical distribution system operation by the poultry farm.
The product plannigna nd development of product life cycle.
However, the scope of the study means the area which the
research intends to cover.
Furthermore, the study suppose to cover the channel of distribution
of al poultry from but for the purpose of the project work the research work
will be limited to the study of Ayomide’s farm production due to uncontrollable
elements and non response problem moreso, this can be attributed to the cost of
transportation time factors and continuous increase in cost of material needed.
1.7
DEFINITION
OF TERM:
1.71 AGENTS:
is one the guarantees payment to his principal or goods sound on his behalf
1.72 CHANNELS: This
is a way by which goods are taken from there place of production to the people
who actually want to make use of them.
1.73 CONSUMER:
A person who buys goods or uses services
1.74 DISTRIBUTION:
the movement of raw material to the place of manufacturer and of finished to
consumer.
1.75 GOODS: These
are commodity or services for which there is a demand.
1.76 INTERMEDIARIES OR MIDDLEMEN:
these are the whole sales and retailer who are in-between the manufacturer or
producer and the final consumer on the production and distribution of product.
1.77 Marketing: American
marketing association defines marketing as the process of planning and exacting
the connectional pricing promotion and distribution of ideas goods and services
to create exchange that satisfy individual and organizational goals.
1.78 PHYSICAL DISTRIBUTION:
implies the activities concerned with moving the right amount of the right
product to the right place at the right time.
1.79 PRODUCT:
A product as defined by “Philip Kotter” and something that can satisfy customer
needs and wards.
1.80 Retailer:
this may be defined as that trader who buy goods in small quantity from the
wholesaler or direct from manufacturer and sells in unit to the public or final
consumer.
1.81 SERVICE: It
can be defined as an act of performing duties and sold to consumers.
1.82 WHOLESALER: They
can be defined as that trader who buys goods in large quantity form the
manufacturer or producer and sell in small quantity to the retailer.
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