TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Key
Objectives:
1.2 Mission
Statement:
1.3 Vision
Statement:
1.4 Core
Values:
2.0 Business
Description and Vision
2.1 Overview
of the Business
2.2 Industry
Background and Opportunities
2.3 Business
Model
2.4 Unique
Selling Proposition (USP)
2.5 Long-Term
Vision
3.0 Market
Analysis
3.1 Industry
Overview
3.2 Target
Market
3.3 Customer
Behavior
3.4 Competitive
Analysis
3.5 Competitive
Advantage
4.0 Marketing
and Sales Strategy
4.1 Branding
and Identity
4.2 Marketing
Objectives
4.3 Promotional
Strategy
4.4 Customer
Retention Strategy
4.5 Pricing
Strategy
5.0 Operational
Plan
5.1 Business
Location and Facilities
5.2 Operating
Hours
5.3 Logistics
and Delivery Fleet
5.4 Order
Fulfillment Process
5.5 Inventory
and Fleet Management
5.6 Staffing
and Personnel Plan
6.0 Financial
Plan
6.1 Startup
Capital Requirements
6.2 Revenue
Projections
6.3 Operating
Expenses
6.4 Profitability
Projections
6.5 Break-even
Analysis
6.6 Funding
Strategy
7.0 Risk
Assessment
7.1 Operational
Risks
7.2 Market
and Financial Risks
7.3 Regulatory
Risks
7.4 Security
Risks
7.5 Technological
Risks
8. Appendices
Appendix A: SWOT Analysis
Appendix B: Sample Service Packages
Appendix C: Key Assumptions for Financial
Model
Appendix D: Legal and Regulatory Requirements
Conclusion
1.0 Executive Summary
SwiftGo Logistics and Courier Services Ltd. is a
proposed dispatch delivery business located in the heart of Lagos State,
Nigeria. The company aims to bridge the gap between businesses, e-commerce
platforms, and individuals by providing timely, affordable, and reliable
delivery solutions. With the increasing demand for quick and safe delivery
services in urban centers, especially in Lagos State, the dispatch industry
presents a significant opportunity for strategic and technology-driven
logistics providers.
This business will be launched with an initial
fleet of ten motorbikes (with room for expansion), a centralized call center,
and a digital platform (mobile and web applications) that allows real-time
order placement, tracking, and customer service interactions. SwiftGo will
cater to small businesses, restaurants, online retailers, pharmacies, corporate
clients, and individuals requiring prompt delivery services across Lagos.
The company’s core strength lies in its efficiency,
technology-driven approach, strong customer service orientation, and a
well-trained team of dispatch riders and logistics coordinators. SwiftGo will
focus on four major delivery categories: intra-city express dispatch, scheduled
deliveries, corporate logistics outsourcing, and bulk deliveries for e-commerce
clients.
The startup capital required to launch SwiftGo is ₦18
million, which will cover motorbike acquisition, licensing and
documentation, office setup, staff recruitment and training, digital platform
development, initial working capital, and marketing campaigns.
SwiftGo projects to break even within 12 to 14 months
and achieve an annual revenue of over ₦60 million by the second year,
with steady growth projected through business partnerships and increased
digital penetration.
1.1 Key Objectives:
- To
become one of the top three dispatch delivery companies in Lagos within
five years.
- To
acquire and maintain a fleet of 25 delivery bikes within 24 months of
operation.
- To
deliver a minimum of 3,000 packages monthly by the end of Year 1.
- To
build an innovative logistics tracking platform with real-time support and
analytics.
1.2 Mission Statement:
“To provide fast, secure, and efficient delivery solutions that connect
businesses and individuals seamlessly across Lagos State through
professionalism and technology.”
1.3 Vision Statement:
“To be the most trusted last-mile delivery service in Nigeria, renowned for
reliability, affordability, and innovation.”
1.4 Core Values:
- Speed –
Prompt delivery is our priority.
- Safety –
Packages and riders are protected at all times.
- Service
Excellence – Exceeding customer expectations.
- Transparency –
Clear pricing, real-time updates, and honest communication.
- Innovation –
Leveraging technology for better logistics.
2.0 Business Description and Vision
2.1 Overview of the Business
SwiftGo Logistics and Courier Services Ltd. will offer efficient,
same-day dispatch delivery services primarily within Lagos State, leveraging a
combination of trained personnel, GPS-enabled dispatch bikes, and digital tools
for seamless order processing and tracking. The business will operate from a
central hub in Anthony Village and will initially focus on areas with high
e-commerce traffic, business density, and population mobility, such as Ikeja,
Yaba, Surulere, Lekki, and Lagos Island.
The company will cater to:
- E-commerce
businesses (for customer deliveries)
- Food
vendors and restaurants (for meal dispatch)
- Corporate
organizations (for inter-office mail, document delivery,
and supplies)
- Pharmacies
and healthcare providers (for prescription
deliveries)
- Individual
clients (for personal errands and parcel delivery)
SwiftGo’s operations will be built on a hybrid model: both app-based
orders and walk-in or call-in dispatch requests. By building partnerships with
SMEs and online sellers, the business will secure consistent delivery volumes
and customer retention.
2.2 Industry Background and Opportunities
The Nigerian logistics and last-mile delivery industry has witnessed
significant growth in the last decade, fueled by increased internet
penetration, urbanization, and the boom in e-commerce and social commerce
platforms. In Lagos alone, with a population exceeding 20 million people and a
vibrant commercial ecosystem, the need for agile and efficient delivery systems
has never been more critical.
According to estimates, over 1 million packages are delivered daily
across Nigeria, with Lagos contributing nearly 40% of that volume. Traditional
courier services are often slow and rigid, leaving a gap that agile dispatch
companies like SwiftGo can fill through speed, customer care, and innovation.
Key factors contributing to the industry's growth:
- Increased
use of online platforms for retail and services.
- Rising
demand for contactless delivery post-COVID-19.
- Growing
trust in technology-enabled logistics services.
- Lagos’s
traffic congestion necessitating alternative delivery solutions (e.g.,
motorcycles).
2.3 Business Model
SwiftGo will operate on a service-based business model that
generates revenue through:
- Per-trip
charges (based on distance, weight, and priority)
- Subscription
packages (for frequent or corporate clients)
- Bulk
contract partnerships (e.g., monthly e-commerce logistics)
- On-demand
service surcharges (for express or same-hour deliveries)
The mobile app and website will integrate payment gateways for ease of
transactions and also serve as data collection tools to analyze customer
behavior and delivery trends.
2.4 Unique Selling Proposition (USP)
SwiftGo’s competitive edge includes:
- Real-time
tracking for clients and recipients.
- Prompt
dispatch via geo-clustered routes.
- Professionally
trained, uniformed dispatch riders.
- App
and web-based customer interface with multiple payment options.
- Loyalty
and referral reward systems for users.
- Affordable
pricing with transparency and no hidden fees.
2.5 Long-Term Vision
In the long run, SwiftGo aims to expand its operations to cover other
major Nigerian cities such as Abuja, Port Harcourt, and Ibadan. The business
also plans to introduce eco-friendly electric bikes and explore drone delivery
solutions in the future. The vision extends beyond being a dispatch company into
a broader logistics tech enterprise that offers warehousing, fulfillment, and
inter-state courier services.
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