TABLE OF CONTENTS
1. Executive
Summary
Mission Statement
Vision Statement
Objectives
Products and Services
Market Opportunity
Financial Highlights
2. Company
Description
Company Overview
Legal Structure
Location and Facilities
Key Success Factors
Ownership and Management Team
3. Market Analysis
3.1 Industry
Overview
3.2 Target
Market Identification
3.3 Market
Needs
3.4 Customer
Demographics and Psychographics
3.5 Competitive
Analysis
3.6 Regulatory
Environment
4. Organization and Management
4.1 Organizational
Structure
4.2 Ownership
Structure
4.3 Management
Team
4.4 Roles
and Responsibilities
4.5 External
Support
5. Products and Services
5.1 Product
Offerings
1. Garri (White and Yellow)
2. Cassava Flour (Lafun)
3. Fufu (Akpu)
4. Cassava Starch
5.2 Value-Added
Services
5.3 Unique
Selling Propositions (USPs)
5.4 Research
and Development (R&D)
5.5 Intellectual
Property Considerations
6. Marketing and Sales Strategy
6.1 Marketing
Objectives
6.2 Target
Market Strategy
6.3 Positioning
Strategy
6.4 Marketing
Mix (The 4Ps)
6.5 Sales
Strategy
6.6 Strategic
Partnerships
6.7 Branding
Strategy
7. Operational Plan
7.1 Production
Process
7.2 Facilities
and Equipment
7.3 Staffing
Plan
7.4 Raw
Material Sourcing
7.5 Quality
Control
7.6 Supply
Chain and Logistics
7.7 Operational
Timeline
8. Management and Organizational
Development Plan
8.1 Management
Development Strategy
8.2 Human
Resource (HR) Development Strategy
8.3 Organizational
Growth Strategy
8.4 Technology
and Innovation Plan
8.5 Governance
and Compliance
9. Financial Plan
9.1 Startup
Capital Requirements
9.2 Funding
Plan
9.3 Sales
Revenue Projections
9.4 Cost
of Goods Sold (COGS)
9.5 Gross
Profit Projection
9.6 Operating
Expenses (OPEX)
9.7 Net
Profit Before Tax (NPBT)
9.8 5-Year
Financial Projections
9.9 Break-Even
Analysis
9.10 Financial Risks and Mitigation Strategies
10. Appendix
10.1 Assumptions and Data Sources
10.2 Supporting Documents and References
10.3 Contact Information
10.4 Project Milestones
10.5 Risk Management Strategy
10.6 Environmental and Social Impact
10.7 Final Remarks
1. Executive Summary
Business Name: GreenRoots Agro-Processing Ltd.
Business Address: Km 12, Abeokuta-Ibadan Road, Odeda LGA, Ogun State,
Nigeria
Business Type: Integrated Cassava Farming and Processing
Ownership: Private Limited Company
Founder: Mr. Adewale Adebayo
Date of Commencement: August 2025
Mission
Statement
To cultivate and process
high-quality cassava products, contributing to Nigeria's food security and
industrial growth while empowering local communities through sustainable
agricultural practices.
Vision
Statement
To become a leading cassava
farming and processing enterprise in Nigeria, recognized for quality,
innovation, and social impact.
Objectives
- Cultivate 20 hectares of cassava farmland
within the first year.
- Establish a processing facility capable of
producing 10 tons of garri and cassava flour daily.
- Achieve a 25% market share in Ogun State's
processed cassava market within three years.
- Create employment opportunities for at least
50 local residents.
Products
and Services
- Primary Products:
- Garri (white and yellow)
- Cassava flour (Lafun)
- Fufu
- Cassava starch
- Services:
- Contract farming and out-grower schemes
- Training programs for local farmers
- Consultancy in cassava cultivation and
processing
Market
Opportunity
Nigeria is the world's largest
producer of cassava, with Ogun State being a significant contributor. Despite
this, there remains a substantial gap in processing capacity, leading to
post-harvest losses. By integrating farming and processing, GreenRoots
Agro-Processing Ltd. aims to add value to cassava, reduce waste, and meet the
growing demand for cassava-based products in both domestic and international
markets.
Financial
Highlights
- Startup Capital Required:
₦120 million
- Projected Annual
Revenue (Year 1): ₦80 million
- Projected Net Profit
Margin: 25%
- Break-even Point:
Within 24 months
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