CASHLESS POLICY AND CONSUMERS ACCEPTABILITY (A CASE STUDY OF UMUAHIA METROPOLIS)

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ABSTRACT

This research is on the investigation of cashless policy and consumer acceptability in umuaiah metropolis abia state. The general objective of this study was to investigate the cashless policy and consumer acceptability in Umuaiah metropolis Abia state. specific objective (1) To determine the level of acceptability of the CBN cashless policy on consumers (2) To examine the level of preparedness of the financial institutions in the terms infrastructures to provide the needed service to customers (3) To examine whether there is any incentive to encourage the consumers to embrace the policy to solve the research problem, primary and secondary data were collected. the research instrument used in collecting data was questionnaires. The respondents comprised of the relevant staff of and management of Diamond Bank plc Timber Branch, Abia state.in organizing and presenting data collected, tables, frequencies and percentage were used. The various hypothesis formulated were tested using chi-square. Data analysis and interpretation gave the following findings. The respondents were undecided about the majority of Nigerians who operate basic technological appliances. The respondent said that they strongly disagree that cashless policy a can prevent money laundry and –corruption and the respondent agree that the era of cashless policy will be advantageous to all sector of the economy.

 






 

TABLE OF CONTENTS

                                                                                                                  Pages

Title page                                                                                                           i

Certification                                                                                                       ii

Dedication                                                                                                          iii

Acknowledgement                                                                                              iv

Abstract                                                                                                              v

Table of contents                                                                                                vi

List of tables                                                                                                       viii

 

CHAPTER ONE

Introduction

       Background of the study:                                                                         1

       Statement of Problems:                                                                            5

       Objectives of the study:                                                                           7

       Research Hypothesis                                                                                7

       Research Question:                                                                                  8

       The significance of the study                                                                   8       

 

CHAPTER TWO

Review of related literature

2.1 Academic review:                                                                                         9

2.1.1 Cashless Economy Policy:                                                                        9

2.1.2 Cash-Based Nigeria versus “Cashless” Nigeria: the Rationale for

 Policy Shift in Payment System and Cashless Policy.                          9

2.1.3  E-transactions and Consumer Protection:                                                14

2.1.4 Costs of the Cashless Economy                                                                17

2.1.5 Challenges of Cashless Economy                                                             22

2.1.6 Benefits of cashless economy                                                                   25

2.2 Theoretical Review                                                                                      26


CHAPTER THREE

METHODOLOGY

3.1Research design:                                                                                           37

       Area of the study:                                                                                     37

       Population of the study:                                                                           38

       Sampling Techniques and method:                                               38

       Determination of sample size:                                                                 39

        Measurement of instrument                                                                    41

       Source Of Data                                                                                         42

       Validity and reliability of the instrument                                      42

 

CHAPTER FOUR

FINDINGS AND DISCUSSONS                                                                      43

 

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND

RECOMMENDATIONS                                                                         85

 

REFERENCES






 

 

LIST OF TABLES

 

Tables                                        Title                                                                Pages

4.1              Above showed the number of questionnaire  distributed and

returned. Out 369 questionnaire distributed 305 (82.2%) were

returned and were used for the study                                   43     

 4.2               Response on whether respondents/head about cashers

economy policy                                                                    43

 

4.3               Responses on through which mean respondents came to

know about cashless economy policy                        44

 

4.5                Responses on whether the majority of Nigerian law

operates basic technological appliances with regard to

 e-payment services                                                              45

4.6               Responses on whether cashless economy policy will prevent

money laundry and corruption                                             47

 

4.7                Responses on whether the era of cashless economy

will be advantageous to all sectors of the economy                     48

4.8                Responses on the whether electronic development are emerging

and advancing rapidly all areas of financing institution              

and markets                                                                          49

 

4.9               Responses on whether Nigerians are well aware and sensitized

of the acceptance of the cashless economy policy                      50

 

4.10             Responses on whether the acceptance of cashless economy

policy will    enable Nigeria achieve vision 2020                     51

 

4.11             Responses of whether infrastructures available in Nigeria 

are adequate to ensure a smooth run of cashless

economy policy                                                                    52

 

4.12             Responses on whether the level of literacy and  acquaintance

 with information communication technology (ICT)  among

Nigeria is adequate to enable the implementation to the

cashless policy                                                                     53

 

4.13   Responses on whether the acceptance of the cashier policy in

Nigeria will bring about business, price and economic stabilization 55

 

4.14   Respondents on whether the operation of cashless policy in 

Nigeria is a wise strategy for fast tracery growth in the

Nation’s Financial sector                                                               56

 

4.15   Reponses on whether the cashless policy has been general

accepted by the Nigerians                                                                        57

 

4.16   Responses on how long it takes customers to make transaction

 using any electronic means                                                                     58

 

4.17   Responses on whether Diamond bank receive customer some

incentives to enable them to embrace the cashless policy                               59

 

4.18 Responses on whether the majority of Nigerian can operate

basic technological appliances with regard to e-payment services        60

 

4.19   Responses on whether cashless economy policy will prevent money

laundry and corruption                                                                             61

 

4.20 Responses on whether the era of cashless economy will be

advantageous to all sectors of the economy                                             62

 

4.21  Responses on whether cashless policy will reduce cost of banking

Services and drives financial inclusion by providing more

efficient transaction option and by providing more efficient                 

transaction options and greater reach for Nigerian- Diamond bank 63

 

4.22   Responses on whether e-payment tends to maximize business

 opportunity by extending customers base by boosting cash flow,

reducing cost, enhancing customer services and improving

competitive advantage                                                                            65

 

4.23 Responses on whether electronic development are emerging and

advancing rapidity in all financial institution and market                               66

 

4.24   responses on whether Nigerians are well aware and sensitized

on the acceptance of the cashless economy policy                                  67

 

4.25   Responses on whether the acceptance of cashless economy policy

will enable Nigeria achieve vision 2010.                                                 68

4.26 Responses on whether infrastructures available in Nigeria banking

institutions are adequate to ensure a smooth running of cashless

economy policy                                                                                        69

 

4.27   Responses on whether the level of literacy and acquaintance

information communication technology (ICT) among Nigerians

 adequate to enable the implementation of the cashless policy.                   71

 

4.28   Responses on whether the cashless economy policy will be very

effective in solving the problems faced in the

Nigerian financial sector                                                                          72

 

4.29 Responses on whether cashless policy will help in breaking down the

traditional barrier hindering the financial inclusion of millions

of Nigerians                                                                                              73

 

4.30 Responses on whether the acceptance of the cashless policy in

Nigeria will bring about business, price, and

economic stabilization                                                                             75

 

4.31   Responses on whether the operation of a cashless policy in Nigeria

 is a wise strategy for fast tracking growth in the nation’s

financial sector                                                                                         76

 

4.32: Responses on whether the cashless policy has been general accepted

by the Nigerians                                                                                       78

 


 





CHAPTER ONE

Introduction


1.1 Background of the study:

Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based transactions are kept to the barest minimum. It is an economic system in which transactions are not done predominantly in exchange for actual cash. It is not also an economic system where goods and services are exchanged for goods and services (the barter system). It is an economic setting in which goods and services are bought and paid for through electronic media. It is defined as “one in which there are assumed to be no transactions frictions that can be reduced through the use of money balances, and that accordingly provide a reason for holding such balances even when they earn rate of return” (woodford, 2003).

Cashless economy does not mean a total elimination of cash as money will continue to be a means of exchange for goods and services in the foreseeable future. It is financial environment that minimizes the use of physical cash by providing alternative channels for making payments (Alionu, 2012).

The cashless economy policy of the CBN is designed to provide mobile payment services, breakdown the traditional barriers hindering financial inclusion of millions of Nigerians and bring low cost, secure and convenient financial services to urban, semi-urban and rural areas across the country. This has however become an albatross to some elites, the poor, the uneducated and traders (Eromosele and obinna, 2010). Valentine obi, Managing Director/CEO e-Tranzact International PLC, a leading provider of mobile transaction services defines cashless society as one where no one uses cash, all purchases being made by credit cards, charge cards, cheques and direct transfers from one account to another. In other words, it refers to the widespread application of computer technology in the financial system. According to him, in the western world today, almost 97% of transactions are done without physical cash being exchanged and this has greatly reduced cost, corruption and money laundering. In Nigeria today, it is the opposite-with majority of transactions done with cash.

In a cashless economy, how much cash in your vault is practically irrelevant. You can pay for your purchases by any one of a plethora of credit cards or bank transfer (Roth, 2010). Some aspects of the functioning of the cashless economy are enhanced by e-financed, e-money, e-brokering and e-exchange. These all refer to how transactions and payments are affected in a cashless (Ashike, 2011).

Electronic cash is a system which allows individuals to purchase goods or services in today’s society without the exchange of anything tangible. The term becoming more acceptable as the world makes a shift towards a cashless society. Since the 1960’s government and financial institutions globally have made slow, but steady steps towards the goal of a society without cash. The cashless society is being said as a more convenient method of payment, and a method of preventing crime all the way from the robbery of cash from an individual to the extent of money laundering among crime syndicates and cash stocking at home by corrupt government officials.

The case may conveniently be made that the future of all businesses, particularly those in the service industry lays information technology. In fact, information technology has been changing the way companies compete. Banks are companies engaged in banking business.

Their future is, therefore linked to the pervasive influence of information technology.

At the down of January 1, 2012, the pilot scheme of mobile money, one of the financial services introduced by the Central Bank of Nigeria, via CBN circular Ref: No. COD/DIR/GEN/CIT/05/031 dated 20th April, 20111, to achieve a cashless economy took off in Lagos, the commercial nerve centre of the country. Barely a year after the Central Bank of Nigeria, introduce cashless policy in Lagos State, Abia, Anambra, Ogun, Rivers, Kano, And FCT, Abuja have been enlisted to do same. Other financial services under this payment platform are consumer accounts information and updates, alerts, which have been in existence but not widely subscribed to by accounts holders. Payment of bills, person to person transactions and remittances in different forms also is part of cashless economy drive. With the introduction of the mobile payment, Nigeria is only keying into a fast evolving global payment system. The mobile money platform is a technology driven payment system that will open several other business opportunities in the economy.

Essentially mobile money payment system allows user make payments with their GSM phones. It is a saving and transfer system that turns GSM phones into a savings accounts platform, allowing the owner save money in it and from which withdrawals of transfers cloud be made. Under the payment systems, customers could do their normal basic financial transactions on a daily basis by making payments for goods and services or by engaging in person to person transfer directly on their GSM phones. For instance, the system also allows for payment to be made through a mobile phone after purchase has been made at a supermarket or shopping mall. Through the system, users can also pay utility bills, school fee, flight and hotel bookings and house rents, among other transactions, using a mobile phone device. Dugeri, Michael (2013).

Recently, i.e. 2013, school of Postgraduate Studies, Ebonyi State University, Abakaliki introduced  students’ identity card that has ATM facilities which can enable them load cash to pay their school fees, make withdrawals and some other transactions. But up to this very moment many students have not started making use of this facility because many of them don’t know how to use it and also for fear of uncertainty.


1.2 Statement of Problems:

The last few months in the Nigeria financial sector have witnessed a growing chorus of voices calling for a shift from cash-based economy to cashless economy. The move is fast becoming a top priority for government, NGOs and companies focused on expanding financial access to the underserved. Recent statistics show that nearly 2.5 billion people (almost half the world’s adult population) do not have access to the financial services without basic payments and savings accounts, money is often kept in cash under the mattress then moved around from person to person drastically increasing the risk of theft or loss. Even a task as simple as paying a bill in person to person via cash, can be unsafe, costly and time consuming. The implications of this financial exclusion are significant and far-reaching reinforcing the cycle of poverty and slowing economic progress. Information Technology plays an important role in bringing about sustainable development in every nation. Without an optimal use of information technology, no country can attain a speedy socio-economic growth and development (Dugeri, Michael, 2013). The idea of cashless economy or e-banking first comes into our everyday lexicons with the disclosure of the apex bank to introduce it. This intention, laudable as it has been greeted with lots of skepticism as captured by Gibson who brought religious dimensions into the disclosure. He said, “I am foreseeing the ANTI-CHRIST stepping in and the fulfilment of the biblical prophecy that a time for cashless society will come and nobody will buy or sell except you have a number”. This short quite aptly captures the feeling of Nigerians who believes amongst others, that it is a sign of biblical end times. With such feeling of skepticism among the populace, many have doubted the workability of the policy (Ochei victor, 2013). Also the policy has since been affected by many factors namely ineffective sensitization campaign exercise; inadequate protection of theinterest of merchants and people in the informal sector, non-availability of Point-of-Sale (POS) terminals as well as other technological challenges. Thus, these challenges have seriously affected the implementation of the [policy. It is therefore the belief that the move is too idealistic in a country like Nigeria where a larger percentage of their population has low level of functional literacy skills and resides in rural areas where compelling them to travel long distances in order to use these services. It therefore becomes pertinent to examine the level of acceptability and adoption of the cashless economic policy in Nigeria.


          1.2.1    Objectives of the study:

The general objective of this study is to review literatures on cashless policy and consumers acceptability which has been developed by different researchers, that is applicable in different business (marketing), especially the cashless society in Nigeria. Specific objectives are:

1.    To determine the level of acceptability of the CBN cashless policy on consumers

2.    To examine the level of preparedness of the financial institutions in the terms infrastructures to provide the needed service to customers.

3.    To examine whether there is any incentive to encourage the consumers to embrace the policy.


1.3 Research Hypothesis

The following hypothesis will be tested:

Ho1: the level of acceptability of the CBN cashless policy is low.

HO2: the level of infrastructure by the financial institution to provide the needed services is high.

HO3: there are no incentives to encourage consumers to embrace cashless policy.


1.5: Research Question:

1. What is the level of the acceptability of the CBN cashless policy?

2. What is the level infrastructure by the financial institution to provide the needed services     to customers?

3. Is there any incentives to encourage the customers to embrace the policy?


1.6     The significance of the study:

This study is targeted at determine the level of acceptability and adoption of the CBNs cashless policy on consumers, considering the challenges facing the use and the acceptability and adoption of the policy, therefore this study will educate the general public on the need for the acceptance and adoption of the cashless policy educating the general public of the advantages of the policy. Furthermore, this study will also educate stakeholders in the financial sector on ways to solve the problems limiting the acceptance and adoption of the CBNs cashless policy.

Finally, it will serve as a reference point for researchers, consultants, academia and other interested persons in their respective endeavor or functional areas.


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