CAR WASH BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Objectives

1.2    Mission Statement

1.3    Vision Statement

2.0    Business Description

2.1    Business Model Summary

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Customer Behaviour

3.4    Competitive Analysis

4.0    Marketing and Sales Strategy

4.1    Branding and Positioning

4.2    Promotion Strategy

4.3    Sales Strategy

4.4    Customer Retention

5.0    Operational Plan

5.1    Business Location

5.2    Facilities and Setup

5.3    Equipment Required

6.0    Organizational Structure

6.1    Management Team

6.2    Staffing Plan & Salary Structure (Monthly)

7.0    SWOT Analysis

8.0    Financial Plan

8.1    Startup Capital Requirements

8.2    Funding Strategy

8.3    Monthly Revenue Projection (Year 1 Estimate)

8.4    Monthly Operating Expenses

8.5    Monthly Profit Estimate (Year 1)

8.6    Break-Even Analysis

9.0    Risk Analysis

9.1    Key Risks and Mitigation

10.0 Conclusion

1.0 Executive Summary

Business Name: AquaSparkle Car Wash
Business Address: 22 Ogudu Road, Ojota, Lagos State
Business Type: Car Wash and Auto Detailing Services
Ownership Type: Sole Proprietorship
Owner/Manager: Mr. Sola Adegbite
Startup Capital: ₦4,800,000
Funding Type: Equity + Loan
Proposed Launch Date: August 2025

AquaSparkle Car Wash is a premium full-service car wash and auto detailing business to be established in the densely populated commercial-residential district of Ojota, Lagos State. The business will offer both walk-in and mobile car wash services for private and commercial vehicles. Our unique value proposition lies in delivering high-quality, eco-friendly, and time-efficient car washing solutions using advanced cleaning equipment, biodegradable products, and a customer-first model.

The target market includes private car owners, fleet owners, ride-hailing service drivers (Bolt, Uber), logistics companies, and commercial transport operators within Ojota and neighboring areas such as Ketu, Maryland, and Ikeja.

Our vision is to become the leading eco-friendly car wash in Lagos, renowned for affordability, quality, speed, and professionalism. We will start with a 6-bay washing unit, a vacuum station, a customer waiting lounge, and a mobile unit for off-site services.

1.1 Objectives:

• Achieve ₦2.5 million in monthly revenue within the first year of operation.
• Acquire and retain at least 500 recurring customers in the first 12 months.
• Offer mobile wash services to increase accessibility and convenience.
• Expand into a second outlet within Lagos by Year 3.

1.2 Mission Statement:

To provide premium car wash and detailing services using eco-friendly methods and modern equipment, delivering exceptional customer satisfaction through speed, quality, and convenience.

1.3 Vision Statement:

To become a household name for car care solutions in Nigeria, beginning with Lagos and expanding nationwide.

2.0 Business Description

The car wash business in Lagos has witnessed significant growth due to the increasing number of vehicles on the road, traffic-induced dust, weather conditions, and busy lifestyles. Many vehicle owners prefer outsourcing cleaning rather than handling it themselves, especially within urban centers like Lagos.

AquaSparkle Car Wash intends to capitalize on this growing demand by offering innovative and eco-conscious washing techniques with options such as:

• Regular exterior and interior car wash
• Steam cleaning
• Engine wash
• Tyre and rim detailing
• Upholstery cleaning
• Waxing and polishing
• Mobile car wash services (on-demand)

We are committed to sustainability and will utilize water-efficient pressure washing machines, biodegradable soaps, and an on-site water recycling system to reduce environmental impact.

2.1 Business Model Summary:

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